Insight Maker is based on the System Dynamics modeling techinique. This is a powerful yet intuitive modeling approach. System Dynamics is a general technique that excels at tackling complex problems dealing with systems. 

When modeling with System Dynamics you build your model from basic building blocks in a graphical fashion. Models are to some extent self-documenting and are perfect for communicating ideas and results to others. Model logic can be specified with simple mathematical equations or more complex simulation code.