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Pharmaceutical

Treated Patients including lines of therapy

This is the model of standard template expanded to capture lines of therapy progressions.

Based on data in "Example patient distribution and treatment change matrix" - Table 5, chapter 5,  in the book:  Pharmaceutical Pharmaceutical product branding strategies : simulating patient flowand portfolio dynamics / Mark Paich, Corey Peck, Jason Valant. – 2nd ed. 

Expanded Doctor Adoption Framevork

This is an adapted model of "Expanded Doctor Adoption framework" from the book: Pharmaceutical product branding strategies, 2nd ed., page 154, figure 8

 

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