Here we tried to model the income model of Facebook. We let you see that their are different kind of Facebook users.
-The simple one, who uses Facebook sometimes for example only to check what other relatives had said.
-And on the other hand you have the advanced Facebook users, who uses Facebook often and even linked their Facebook account with Instagram and Whatsapp.
- And then you have the firms who use Facebook as a way to get in touch with the customers. They do this via advertisement and selling data points from Facebook to make more personalized offers.
The pool of potential customers that use Facebook, the simple customers who use Facebook very little and advanced customers who even use Facebook to log in on other websites
Data points that are retrieved from the different kind of Facebook users. Logically you retrieve more data points from the more advanced Facebook users.
The potential firms that could use Facebook as a way to get in touch with their customers and the actual firms that use Facebook in this way. They retrieve relative data from the data point stock and with this they give personalized offers to Facebook customers
Pay per click, pay per lead and % of sales from the advanced Facebook user. This totals in the revenue from the advanced Facebook user. Because of the more personalized offers we assume that their are more clicks, leads and sales
Pay per click, pay per lead and % of sales from the simple Facebook user. This totals in the revenue from the simple Facebook user. Because of the less personalized offers we assume that their are less clicks, leads and sales
The balance statement of Facebook.