The
article that was our starting point for our systemic diagram was published on October, 7th, 2014, in the newspaper “Le Monde”
and was called “Samsung is preparing
for a major drop in income” (in
French: “Samsung se prépare à une importante chute de son
résultat").
It highlights the recent difficulties encountered by Samsung on the mobile market, particularly on the Smartphone market, by emphasizing the presence of an always
growing number of competitors.
We then decided to study the Samsung case through
the system dynamics, in order to address the following problem:
How will Samsung
be able to maintain its number one position in the mobile market and generate the
maximum benefit, while it is
attacked by a competition increasingly
powerful over different ranges?