This is the model of standard template expanded to capture lines of therapy progressions.

Based on data in "Example patient distribution and treatment change matrix" - Table 5, chapter 5,  in the book:  Pharmaceutical Pharmaceutical product branding strategies : simulating patient flowand portfolio dynamics / Mark Paich, Corey Peck, Jason Valant. – 2nd ed. 

This is the Spanish language version of the "Standard Template including nonpersistent patients and associated flows" from Mark Paich et al. 's book: "Pharmaceutical product branding strategies". Fig 7 p 66

Esto es una ilustración de la "Plantilla estandar incluido pacientes no persistentes y flujos asociados" de Mark Paich et. al.'s libro:  "Pharmaceutical product branding strategies". Fig 7. pag. 66

This is an adapted model of "Expanded Doctor Adoption framework" from the book: Pharmaceutical product branding strategies, 2nd ed., page 154, figure 8

This is the Spanish language version of the "Standard Template including nonpersistent patients and associated flows" from Mark Paich et al. 's book: "Pharmaceutical product branding strategies". Fig 7 p 66

Esto es una ilustración de la "Plantilla estandar incluido pacientes no persistentes y flujos asociados" de Mark Paich et. al.'s libro:  "Pharmaceutical product branding strategies". Fig 7. pag. 66