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Pharmaceutical

Clone of Flujo de pacientes

This is the Spanish language version of the "Standard Template including nonpersistent patients and associated flows" from Mark Paich et al. 's book: "Pharmaceutical product branding strategies". Fig 7 p 66

Esto es una ilustración de la "Plantilla estandar incluido pacientes no persistentes y flujos asociados" de Mark Paich et. al.'s libro:  "Pharmaceutical product branding strategies". Fig 7. pag. 66

 

Treated Patients including lines of therapy

This is the model of standard template expanded to capture lines of therapy progressions.

Based on data in "Example patient distribution and treatment change matrix" - Table 5, chapter 5,  in the book:  Pharmaceutical Pharmaceutical product branding strategies : simulating patient flowand portfolio dynamics / Mark Paich, Corey Peck, Jason Valant. – 2nd ed. 

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