This Insight is a simple model of sales growth driven by word of mouth constrained by market saturation. Adjust the parameters below and click on the blue SIMULATE button to see what happens.

Contemplating the development of a systemic perspective.

The generic stock & flow form for a balancing loop.

Contemplating the development of a systemic perspective.

This model of a single simple shower is based on a 1994 paper by John Morecroft et al of the London Business School.  It is used to show the impact of delay on control of a simple system.

This Insight is a simple model of a sluggish shower, the classic example from Systems Thinking of a balance loop with delay. It illustrates the sometimes baffling influence that time delays can have on simple decision making tasks.

This Insight is a simple model of a sluggish shower, the classic example from Systems Thinking of a balance loop with delay. It illustrates the sometimes baffling influence that time delays can have on simple decision making tasks.

This Insight is a simple model of a sluggish shower, the classic example from Systems Thinking of a balance loop with delay. It illustrates the sometimes baffling influence that time delays can have on simple decision making tasks.

This model of a single simple shower is based on a 1994 paper by John Morecroft et al of the London Business School.  It is used to show the impact of delay on control of a simple system.

This Insight is a simple model of a sluggish shower, the classic example from Systems Thinking of a balance loop with delay. It illustrates the sometimes baffling influence that time delays can have on simple decision making tasks.

This Insight is a simple model of a sluggish shower, the classic example from Systems Thinking of a balance loop with delay. It illustrates the sometimes baffling influence that time delays can have on simple decision making tasks.

This model of a single simple shower is based on a 1994 paper by John Morecroft et al of the London Business School.  It is used to show the impact of delay on control of a simple system.

This model of a single simple shower is based on a 1994 paper by John Morecroft et al of the London Business School.  It is used to show the impact of delay on control of a simple system.

This model of a single simple shower is based on a 1994 paper by John Morecroft et al of the London Business School.  It is used to show the impact of delay on control of a simple system.

This model of a single simple shower is based on a 1994 paper by John Morecroft et al of the London Business School.  It is used to show the impact of delay on control of a simple system.

This Insight is a simple model of a sluggish shower, the classic example from Systems Thinking of a balance loop with delay. It illustrates the sometimes baffling influence that time delays can have on simple decision making tasks.

This model of a single simple shower is based on a 1994 paper by John Morecroft et al of the London Business School.  It is used to show the impact of delay on control of a simple system.

This model of a single simple shower is based on a 1994 paper by John Morecroft et al of the London Business School.  It is used to show the impact of delay on control of a simple system.

The foundation trilogy depicts the structures that form the building blocks for all more complex models. This is all there is, there is nothing more!

This Insight is a simple model of a sluggish shower, the classic example from Systems Thinking of a balance loop with delay. It illustrates the sometimes baffling influence that time delays can have on simple decision making tasks.

This Insight is a simple model of a sluggish shower, the classic example from Systems Thinking of a balance loop with delay. It illustrates the sometimes baffling influence that time delays can have on simple decision making tasks.