cost | Insight Maker

Here we tried to model the income model of Facebook. We let you see that their are different kind of Facebook users.

-The simple one, who uses Facebook sometimes for example only to check what other relatives had said.

-And on the other hand you have the advanced Facebook users, who uses Facebook often and even linked their Facebook account with Instagram and Whatsapp.

- And then you have the firms who use Facebook as a way to get in touch with the customers. They do this via advertisement and selling data points from Facebook to make more personalized offers.

Facebook Insight maker

Kjell Warmerdam

Here we show the revenue model of Facebook. We do this based on two major streams.

-The Facebook user stream --> Here we see that there are three types of users: potential, simple and advanced.

-The Firm user stream --> Here we see that there are two types of firms: potential firms using Facebook and the actual firms who use Facebook as a way to advertize to their customers.

What we want to know is whether Facebook can make small investments that can result in a bigger Balance statement.

Revenue Model of Facebook

Kjell Warmerdam

Mapping the process of cost management

Cost Management

Guido Ottermann

SA first simulation

SImryn de Jager

cost Models