Counterfactual views are claims or beliefs that are
contrary to established facts. Such views can be extremely harmful. An example would be the false
claims made by climate-change-deniers. This simple graph of two
self-reinforcing loops illustrates that there are circumstances where such false
beliefs strengthen once a sufficiently large number have accepted them. The
mechanism, well documented by research in cognitive psychology, is frequent repetition,
which makes such false messages appear ever more familiar and to take on an air
of factual truth.
An effective leverage point would be for newspapers and TV station
simply to deny to authors that want to spread counterfactual views access to their
platforms. Whilst everybody has the right
to express their opinion, does anybody have the right to invent their own facts
in an attempt to undermine general well-being?