Universitas Siswa Bangsa Internasional (USBI) is a new international university which is initiated by Putera Sampoerna Foundation.  USBI’s vision is to become a sustainable, internationally-recognized university, inspired by the philosophy of the Putera Sampoerna Foundation, which will help to build a better future for Indonesia. As a new university, USBI tries to promote its brand thus people are going to know its existence as well. Establishing high trust from prospective students has been one of USBI's concerns to gain more new students.