MKT563 – Big Data and Marketing Analytics – Assignment 4 – Jodi Thornton (11743099)

Introduction

Bourke is in North-Western NSW and has a population of 2,634 people.

Approximately 31.5% of the population are Aboriginal or Torres Strait Islander, compared to an average of 2.9% across NSW.

In 2013, the township of Bourke implemented the first pilot program for justice reinvestment, with Aboriginal leadership. The program is known as the Maranguka Justice Reinvestment Project.

Youth development

Reform to youth development and an increase in participation-based programs allowed for an increase in youth involvement within the community. Programs such as the School Holiday program or the 8 to 18-year-old working group helped to contribute towards a positive shift in youth inclusion and reduce alienation such as high school absenteeism, high school non graduate rate and an increase in TAFE/VET enrolments (and subsequent completions).

Police and Legal System

Through a series of initiatives aimed at Adult Empowerment, a decrease in bail breaches saw a 21% reduction YOY, as well as a 23% reduction in domestic violence incidents. The initiatives included the Role of Men working group, Early Childhood and Parenting work group and Aboriginal employment prosperity strategy. There was a 38% reduction in juveniles being charged with a top criminal offence YOY from 2016 to 2017.

Community development

As of 2020, the ABC reported that North-Western NSW children are still at a disadvantage with some of the state’s highest percentages for lack of internet access, with Bourke reporting 30.1% of children still do not have internet access at home.

One of the community (and youth) initiatives implemented was the Birrang Learner Driver Program. The program saw an 83% increase in successful test completions YOY with 2016.

Initial parameters

-       Internet access = 0.625

-       Licence success rate = 0.83

-       High school students = 160

-       High school attendance rate = 0.74

-       TAFE completion rate = 0.84

-       Reoffence rate = 0.695

-       Crime = 239 (arrests by charged rate)

-       Charged = 0.38

-       Breach rate = 0.27

-       Youths = 302

-       Arrests = 91

-       Aboriginal background = 0.60

Variables (sliders)

Internet access

-       Licence success rate

-       High school students

-       High school attendance rate

-       TAFE completion rate

-       Reoffence rate

-       Crime

-       Charged

-       Breach rate

Assumptions

-       Bourke has 31.5% aboriginal population.

-       TAFE enrolments are governed by successful high school graduates.

-       3.3% of juveniles under 18 attend technical and further education

-       There are 160 high school students – 60% have an Aboriginal background

-       The attendance rate for high school students is 74%

-       It would stand to reason that the absentee rate is 100 – 74 = initial value is 26%

-       The simulation has been set to run for 5 years

-       There are 302 youths aged between 10 and 19 years old

-       15-19 year olds make up for 4.6% of the population in Bourke (121).

-       Licences achieved had an 83% increase YOY from 2016 to 2017

-       23% reduction in domestic violence incidents YOY from 2016 to 2017

-       27% reduction in juvenile bail breaches YOY from 2016 to 2017

-       38% reduction in juveniles being charged with a “top 5 offence” (91 arrests)

References

Allam, L. (2018, October 8). Unique community policing sees crime rates plunge in Bourke. The Guardian. https://www.theguardian.com/australia-news/2018/oct/09/unique-community-policing-sees-rates-plunge-in-bourke

Australian Bureau of Statistics. (n.d.). Data by region. Retrieved 6 June 2021, from https://dbr.abs.gov.au/region.html?lyr=lga&rgn=11150

Australian Bureau of Statistics. (2016). 2016 Census QuickStats: Bourke (A). https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/LGA11150?opendocument

KPMG. (2018, November). Maranguka Justice Reinvestment Project. https://www.justreinvest.org.au/impact-of-maranguka-justice-reinvestment/

McCutcheon, J. (2020, August 27). Internet at home not available to 26pc of children living in remote New South Wales. ABC News. https://www.abc.net.au/news/2020-08-28/internet-access-for-students-in-the-bush-unequal-to-city-kids/12601120