Insight diagram

De Innovadores a Imitadores

New Product Adoption Dynamics models how an innovation spreads through a population via two main drivers:

  • Innovator probability, which determines how many people adopt the product independently and autonomously.

  • Imitator conversion rate, which measures how many new adopters join due to social contact and word of mouth (WOM).

This approach helps us understand how the total flow of new adopters evolves over time.

📈 Applied example: In the adoption of renewable energy, early users (innovators) install solar panels out of conviction or future-oriented vision. Later, their visible results and testimonials create an imitation effect among neighbors, accelerating broader adoption. This model helps predict how much diffusion can be achieved through different promotional strategies or public policies.

New Product Adoption Dynamics
Insight diagram
Stock Flow diagram of automobile leasing with feedback between new and used cars
Gone today,here tomorrow_1
Insight diagram
This model evaluates the impact of margin and retention rate on CLV
Impact of Margin and Retention Rate on CLV
Insight diagram

THE 2020 MODEL (BY GUY LAKEMAN) EMPHASIZES THE PEAK IN POLLUTION BEING CREATED BY OVERPOPULATION.
WITH THE CARRYING CAPACITY OF ARABLE LAND NOW BEING 1.5 TIMES OVER A SUSTAINABLE FUTURE (PASSED IN 1990) AND NOW INCREASING IN LOSS OF HUMAN SUSTAINABILITY DUE TO SEA RISE AND EXTREME GLOBAL WATER RELOCATION IN WEATHER CHANGES IN FLOODS AND DROUGHTS AND EXTENDED TROPICAL AND HORSE LATTITUDE CYCLONE ACTIVITY AROUND HADLEY CELLS

The World3 model is a detailed simulation of human population growth from 1900 into the future. It includes many environmental and demographic factors.

THIS MODEL BY GUY LAKEMAN, FROM METRICS OBTAINED USING A MORE COMPREHENSIVE VENSIM SOFTWARE MODEL, SHOWS CURRENT CONDITIONS CREATED BY THE LATEST WEATHER EXTREMES AND LOSS OF ARABLE LAND BY THE  ALBEDO EFECT MELTING THE POLAR CAPS TOGETHER WITH NORTHERN JETSTREAM SHIFT NORTHWARDS, AND A NECESSITY TO ACT BEFORE THERE IS HUGE SUFFERING.
BY SETTING THE NEW ECOLOGICAL POLICIES TO 2015 WE CAN SEE THAT SOME POPULATIONS CAN BE SAVED BUT CITIES WILL SUFFER MOST. 
CURRENT MARKET SATURATION PLATEAU OF SOLID PRODUCTS AND BEHAVIORAL SINK FACTORS ARE ALSO ADDED

Use the sliders to experiment with the initial amount of non-renewable resources to see how these affect the simulation. Does increasing the amount of non-renewable resources (which could occur through the development of better exploration technologies) improve our future? Also, experiment with the start date of a low birth-rate, environmentally focused policy.

Clone of WORLD2020 to PLANET2020
Insight diagram

The World3 model is a detailed simulation of human population growth from 1900 into the future. It includes many environmental and demographic factors.

THIS MODEL BY GUY LAKEMAN, FROM METRICS OBTAINED USING A MORE COMPREHENSIVE VENSIM SOFTWARE MODEL, SHOWS CURRENT CONDITIONS CREATED BY THE LATEST WEATHER EXTREMES AND LOSS OF ARABLE LAND BY THE  ALBEDO EFECT MELTING THE POLAR CAPS TOGETHER WITH NORTHERN JETSTREAM SHIFT NORTHWARDS, AND A NECESSITY TO ACT BEFORE THERE IS HUGE SUFFERING.
BY SETTING THE NEW ECOLOGICAL POLICIES TO 2015 WE CAN SEE THAT SOME POPULATIONS CAN BE SAVED BUT CITIES WILL SUFFER MOST. 
CURRENT MARKET SATURATION PLATEAU OF SOLID PRODUCTS AND BEHAVIORAL SINK FACTORS ARE ALSO ADDED

Use the sliders to experiment with the initial amount of non-renewable resources to see how these affect the simulation. Does increasing the amount of non-renewable resources (which could occur through the development of better exploration technologies) improve our future? Also, experiment with the start date of a low birth-rate, environmentally focused policy.

Clone of 2014 Weather & Climate Extreme Loss of Arable Land and Ocean Fertility - The World3+ Model: Forecaster
Insight diagram
This model describes the link between acquisition and retention and their impact on total customers
Acquisition and Retention no churn
Insight diagram

The World3 model is a detailed simulation of human population growth from 1900 into the future. It includes many environmental and demographic factors.

THIS MODEL BY GUY LAKEMAN, FROM METRICS OBTAINED USING A MORE COMPREHENSIVE VENSIM SOFTWARE MODEL, SHOWS CURRENT CONDITIONS CREATED BY THE LATEST WEATHER EXTREMES AND LOSS OF ARABLE LAND BY THE  ALBEDO EFECT MELTING THE POLAR CAPS TOGETHER WITH NORTHERN JETSTREAM SHIFT NORTHWARDS, AND A NECESSITY TO ACT BEFORE THERE IS HUGE SUFFERING.
BY SETTING THE NEW ECOLOGICAL POLICIES TO 2015 WE CAN SEE THAT SOME POPULATIONS CAN BE SAVED BUT CITIES WILL SUFFER MOST. 
CURRENT MARKET SATURATION PLATEAU OF SOLID PRODUCTS AND BEHAVIORAL SINK FACTORS ARE ALSO ADDED

Use the sliders to experiment with the initial amount of non-renewable resources to see how these affect the simulation. Does increasing the amount of non-renewable resources (which could occur through the development of better exploration technologies) improve our future? Also, experiment with the start date of a low birth-rate, environmentally focused policy.

Clone of 2014 Weather & Climate Extreme Loss of Arable Land and Ocean Fertility - The World3+ Model: Forecaster
Insight diagram
Butterfly Effect
Sensitivity To Initial Conditions
(sensitive dependence on initial conditions)
Navier Stokes Equations
Lorenz Attractor
Chaos Theory, Disorder and Entropy

Although the butterfly effect may appear to be an esoteric and unlikely behavior, it is exhibited by very simple systems: for example, a ball placed at the crest of a hill may roll into any of several valleys depending on, among other things, slight differences in initial position. Similarly the direction a pencil falls when held on its tip, or an universe during its initial stages.
These attractors apply to social systems and economics showing jumps between potential wells, and showing the strategic scaling behavior of rotating and cyclic systems whether they be social, economic, or complex spin or rotation of planets affecting weather and climate or spin of galaxies or elementary particles, or even a rock on the end of a piece of string.

What Playing with numbers is all about :)

If M is the state space for the map , then  displays sensitive dependence to initial conditions if for any x in M and any δ > 0, there are y in M, with  such that
Deterministic chaos
Insight diagram
This model explores the relationship between product attributes and the customer journey.
Product Attributes and Learning
Insight diagram
Stock Flow diagram of automobile leasing with feedback between new and used cars
Clone of Clone of Automobile Leasing Strategy
Insight diagram
This model illustrates the impact of single minded messaging on market share, revenues, and category health. Note: all relationships are positive.
single minded messaging
Insight diagram
Stock Flow diagram of automobile leasing with feedback between new and used cars
Clone of Automobile Leasing Strategy
Insight diagram

The World3 model is a detailed simulation of human population growth from 1900 into the future. It includes many environmental and demographic factors.

THIS MODEL BY GUY LAKEMAN, FROM METRICS OBTAINED USING A MORE COMPREHENSIVE VENSIM SOFTWARE MODEL, SHOWS CURRENT CONDITIONS CREATED BY THE LATEST WEATHER EXTREMES AND LOSS OF ARABLE LAND BY THE  ALBEDO EFECT MELTING THE POLAR CAPS TOGETHER WITH NORTHERN JETSTREAM SHIFT NORTHWARDS, AND A NECESSITY TO ACT BEFORE THERE IS HUGE SUFFERING.
BY SETTING THE NEW ECOLOGICAL POLICIES TO 2015 WE CAN SEE THAT SOME POPULATIONS CAN BE SAVED BUT CITIES WILL SUFFER MOST. 
CURRENT MARKET SATURATION PLATEAU OF SOLID PRODUCTS AND BEHAVIORAL SINK FACTORS ARE ALSO ADDED

Use the sliders to experiment with the initial amount of non-renewable resources to see how these affect the simulation. Does increasing the amount of non-renewable resources (which could occur through the development of better exploration technologies) improve our future? Also, experiment with the start date of a low birth-rate, environmentally focused policy.

Clone of 2014 Weather & Climate Extreme Loss of Arable Land and Ocean Fertility - The World3+ Model: Forecaster
Insight diagram
This model explores the difference between fragmentation and segmentation in marketing.
Fragmentation vs. Segmentatoin
Insight diagram

The World3 model is a detailed simulation of human population growth from 1900 into the future. It includes many environmental and demographic factors.

THIS MODEL BY GUY LAKEMAN, FROM METRICS OBTAINED USING A MORE COMPREHENSIVE VENSIM SOFTWARE MODEL, SHOWS CURRENT CONDITIONS CREATED BY THE LATEST WEATHER EXTREMES AND LOSS OF ARABLE LAND BY THE  ALBEDO EFECT MELTING THE POLAR CAPS TOGETHER WITH NORTHERN JETSTREAM SHIFT NORTHWARDS, AND A NECESSITY TO ACT BEFORE THERE IS HUGE SUFFERING.
BY SETTING THE NEW ECOLOGICAL POLICIES TO 2015 WE CAN SEE THAT SOME POPULATIONS CAN BE SAVED BUT CITIES WILL SUFFER MOST. 
CURRENT MARKET SATURATION PLATEAU OF SOLID PRODUCTS AND BEHAVIORAL SINK FACTORS ARE ALSO ADDED

Use the sliders to experiment with the initial amount of non-renewable resources to see how these affect the simulation. Does increasing the amount of non-renewable resources (which could occur through the development of better exploration technologies) improve our future? Also, experiment with the start date of a low birth-rate, environmentally focused policy.

Clone of 2014 Weather & Climate Extreme Loss of Arable Land and Ocean Fertility - The World3+ Model: Forecaster
Insight diagram

The World3 model is a detailed simulation of human population growth from 1900 into the future. It includes many environmental and demographic factors.

THIS MODEL BY GUY LAKEMAN, FROM METRICS OBTAINED USING A MORE COMPREHENSIVE VENSIM SOFTWARE MODEL, SHOWS CURRENT CONDITIONS CREATED BY THE LATEST WEATHER EXTREMES AND LOSS OF ARABLE LAND BY THE  ALBEDO EFECT MELTING THE POLAR CAPS TOGETHER WITH NORTHERN JETSTREAM SHIFT NORTHWARDS, AND A NECESSITY TO ACT BEFORE THERE IS HUGE SUFFERING.
BY SETTING THE NEW ECOLOGICAL POLICIES TO 2015 WE CAN SEE THAT SOME POPULATIONS CAN BE SAVED BUT CITIES WILL SUFFER MOST. 
CURRENT MARKET SATURATION PLATEAU OF SOLID PRODUCTS AND BEHAVIORAL SINK FACTORS ARE ALSO ADDED

Use the sliders to experiment with the initial amount of non-renewable resources to see how these affect the simulation. Does increasing the amount of non-renewable resources (which could occur through the development of better exploration technologies) improve our future? Also, experiment with the start date of a low birth-rate, environmentally focused policy.

Clone of 2014 Weather & Climate Extreme Loss of Arable Land and Ocean Fertility - The World3+ Model: Forecaster
Insight diagram
Stock Flow diagram of automobile leasing with feedback between new and used cars
Clone of Gone today,here tomorrow_2
Insight diagram

POPULATION CONTROL BASED ON THE 2017 MODEL (BY GUY LAKEMAN) EMPHASIZES THE PEAK IN POLLUTION BEING CREATED BY OVERPOPULATION WITH THE CARRYING CAPACITY OF ARABLE LAND NOW BEING 1.5 TIMES OVER A SUSTAINABLE FUTURE (PASSED IN 1990) AND NOW INCREASING IN LOSS OF HUMAN SUSTAINABILITY DUE TO SEA RISE AND EXTREME GLOBAL WATER RELOCATION IN WEATHER CHANGES IN FLOODS AND DROUGHTS AND EXTENDED TROPICAL AND HORSE LATTITUDE CYCLONE ACTIVITY AROUND HADLEY CELLS

This expanded World3 model is a detailed simulation of human population growth from 1900 into the future. It includes many environmental and demographic factors.

THIS MODEL BY GUY LAKEMAN, FROM METRICS OBTAINED USING A MORE COMPREHENSIVE VENSIM SOFTWARE MODEL, SHOWS CURRENT CONDITIONS CREATED BY THE LATEST WEATHER EXTREMES AND LOSS OF ARABLE LAND BY THE  ALBEDO EFECT MELTING THE POLAR CAPS TOGETHER WITH NORTHERN JETSTREAM SHIFT NORTHWARDS, AND A NECESSITY TO ACT BEFORE THERE IS HUGE SUFFERING.
BY SETTING THE NEW ECOLOGICAL POLICIES TO 2015 WE CAN SEE THAT SOME POPULATIONS CAN BE SAVED BUT CITIES WILL SUFFER MOST. 
CURRENT MARKET SATURATION PLATEAU OF SOLID PRODUCTS AND BEHAVIORAL SINK FACTORS ARE ALSO ADDED

Use the sliders to experiment with the initial amount of non-renewable resources to see how these affect the simulation. Does increasing the amount of non-renewable resources (which could occur through the development of better exploration technologies) improve our future? Also, experiment with the start date of a low birth-rate, environmentally focused policy.

POPULATION CONTROL
Insight diagram

The World3 model is a detailed simulation of human population growth from 1900 into the future. It includes many environmental and demographic factors.

THIS MODEL BY GUY LAKEMAN, FROM METRICS OBTAINED USING A MORE COMPREHENSIVE VENSIM SOFTWARE MODEL, SHOWS CURRENT CONDITIONS CREATED BY THE LATEST WEATHER EXTREMES AND LOSS OF ARABLE LAND BY THE  ALBEDO EFECT MELTING THE POLAR CAPS TOGETHER WITH NORTHERN JETSTREAM SHIFT NORTHWARDS, AND A NECESSITY TO ACT BEFORE THERE IS HUGE SUFFERING.
BY SETTING THE NEW ECOLOGICAL POLICIES TO 2015 WE CAN SEE THAT SOME POPULATIONS CAN BE SAVED BUT CITIES WILL SUFFER MOST. 
CURRENT MARKET SATURATION PLATEAU OF SOLID PRODUCTS AND BEHAVIORAL SINK FACTORS ARE ALSO ADDED

Use the sliders to experiment with the initial amount of non-renewable resources to see how these affect the simulation. Does increasing the amount of non-renewable resources (which could occur through the development of better exploration technologies) improve our future? Also, experiment with the start date of a low birth-rate, environmentally focused policy.

Clone of 2014 Weather & Climate Extreme Loss of Arable Land and Ocean Fertility - The World3+ Model: Forecaster
Insight diagram
This model explores relationship between attention capture and message delivery
impact of attention capture on message impact
Insight diagram
This model explores the relationship between investment in core competence, outsourcing, and differentiation.
Systems Thinking and Channels
Insight diagram

THE 2020 MODEL (BY GUY LAKEMAN) EMPHASIZES THE PEAK IN POLLUTION BEING CREATED BY OVERPOPULATION.
WITH THE CARRYING CAPACITY OF ARABLE LAND NOW BEING 1.5 TIMES OVER A SUSTAINABLE FUTURE (PASSED IN 1990) AND NOW INCREASING IN LOSS OF HUMAN SUSTAINABILITY DUE TO SEA RISE AND EXTREME GLOBAL WATER RELOCATION IN WEATHER CHANGES IN FLOODS AND DROUGHTS AND EXTENDED TROPICAL AND HORSE LATTITUDE CYCLONE ACTIVITY AROUND HADLEY CELLS

The World3 model is a detailed simulation of human population growth from 1900 into the future. It includes many environmental and demographic factors.

THIS MODEL BY GUY LAKEMAN, FROM METRICS OBTAINED USING A MORE COMPREHENSIVE VENSIM SOFTWARE MODEL, SHOWS CURRENT CONDITIONS CREATED BY THE LATEST WEATHER EXTREMES AND LOSS OF ARABLE LAND BY THE  ALBEDO EFECT MELTING THE POLAR CAPS TOGETHER WITH NORTHERN JETSTREAM SHIFT NORTHWARDS, AND A NECESSITY TO ACT BEFORE THERE IS HUGE SUFFERING.
BY SETTING THE NEW ECOLOGICAL POLICIES TO 2015 WE CAN SEE THAT SOME POPULATIONS CAN BE SAVED BUT CITIES WILL SUFFER MOST. 
CURRENT MARKET SATURATION PLATEAU OF SOLID PRODUCTS AND BEHAVIORAL SINK FACTORS ARE ALSO ADDED

Use the sliders to experiment with the initial amount of non-renewable resources to see how these affect the simulation. Does increasing the amount of non-renewable resources (which could occur through the development of better exploration technologies) improve our future? Also, experiment with the start date of a low birth-rate, environmentally focused policy.

Clone of WORLD2020 to PLANET2020
Insight diagram

THE 2017 MODEL (BY GUY LAKEMAN) EMPHASIZES THE PEAK IN POLLUTION BEING CREATED BY OVERPOPULATION WITH THE CARRYING CAPACITY OF ARABLE LAND NOW BEING 1.5 TIMES OVER A SUSTAINABLE FUTURE (PASSED IN 1990) AND NOW INCREASING IN LOSS OF HUMAN SUSTAINABILITY DUE TO SEA RISE AND EXTREME GLOBAL WATER RELOCATION IN WEATHER CHANGES IN FLOODS AND DROUGHTS AND EXTENDED TROPICAL AND HORSE LATTITUDE CYCLONE ACTIVITY AROUND HADLEY CELLS

The World3 model is a detailed simulation of human population growth from 1900 into the future. It includes many environmental and demographic factors.

THIS MODEL BY GUY LAKEMAN, FROM METRICS OBTAINED USING A MORE COMPREHENSIVE VENSIM SOFTWARE MODEL, SHOWS CURRENT CONDITIONS CREATED BY THE LATEST WEATHER EXTREMES AND LOSS OF ARABLE LAND BY THE  ALBEDO EFECT MELTING THE POLAR CAPS TOGETHER WITH NORTHERN JETSTREAM SHIFT NORTHWARDS, AND A NECESSITY TO ACT BEFORE THERE IS HUGE SUFFERING.
BY SETTING THE NEW ECOLOGICAL POLICIES TO 2015 WE CAN SEE THAT SOME POPULATIONS CAN BE SAVED BUT CITIES WILL SUFFER MOST. 
CURRENT MARKET SATURATION PLATEAU OF SOLID PRODUCTS AND BEHAVIORAL SINK FACTORS ARE ALSO ADDED

Use the sliders to experiment with the initial amount of non-renewable resources to see how these affect the simulation. Does increasing the amount of non-renewable resources (which could occur through the development of better exploration technologies) improve our future? Also, experiment with the start date of a low birth-rate, environmentally focused policy.

Clone of 2017 Weather & Climate Extreme Loss of Arable Land and Ocean Fertility by Guy Lakeman - The World3+ Model: Forecaster
Insight diagram

THE 2018 MODEL (BY GUY LAKEMAN) EMPHASIZES THE PEAK IN POLLUTION BEING CREATED BY OVERPOPULATION.
WITH THE CARRYING CAPACITY OF ARABLE LAND NOW BEING 1.5 TIMES OVER A SUSTAINABLE FUTURE (PASSED IN 1990) AND NOW INCREASING IN LOSS OF HUMAN SUSTAINABILITY DUE TO SEA RISE AND EXTREME GLOBAL WATER RELOCATION IN WEATHER CHANGES IN FLOODS AND DROUGHTS AND EXTENDED TROPICAL AND HORSE LATTITUDE CYCLONE ACTIVITY AROUND HADLEY CELLS

The World3 model is a detailed simulation of human population growth from 1900 into the future. It includes many environmental and demographic factors.

THIS MODEL BY GUY LAKEMAN, FROM METRICS OBTAINED USING A MORE COMPREHENSIVE VENSIM SOFTWARE MODEL, SHOWS CURRENT CONDITIONS CREATED BY THE LATEST WEATHER EXTREMES AND LOSS OF ARABLE LAND BY THE  ALBEDO EFECT MELTING THE POLAR CAPS TOGETHER WITH NORTHERN JETSTREAM SHIFT NORTHWARDS, AND A NECESSITY TO ACT BEFORE THERE IS HUGE SUFFERING.
BY SETTING THE NEW ECOLOGICAL POLICIES TO 2015 WE CAN SEE THAT SOME POPULATIONS CAN BE SAVED BUT CITIES WILL SUFFER MOST. 
CURRENT MARKET SATURATION PLATEAU OF SOLID PRODUCTS AND BEHAVIORAL SINK FACTORS ARE ALSO ADDED

Use the sliders to experiment with the initial amount of non-renewable resources to see how these affect the simulation. Does increasing the amount of non-renewable resources (which could occur through the development of better exploration technologies) improve our future? Also, experiment with the start date of a low birth-rate, environmentally focused policy.

Clone of 2018 OVERPOPULATION LEADS TO POLLUTION based on Weather & Climate Extreme Loss of Arable Land and Ocean Fertility by Guy Lakeman - The World3+ Model: Forecaster
9 months ago