Here we tried to model the income model of Facebook. We let you see that their are different kind of Facebook users.
-The simple one, who uses Facebook sometimes for example only to check what other relatives had said.
-And on the other hand you have the advanced Facebook users, who uses Facebook often and even linked their Facebook account with Instagram and Whatsapp.
- And then you have the firms who use Facebook as a way to get in touch with the customers. They do this via advertisement and selling data points from Facebook to make more personalized offers.