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Diffusion

Clone of Clone of 2 Sided Marketplace with Churn

David Horgan

Simple Bass diffusion modified from Sterman Business Dynamics Ch9. Compare with the SI infectious disease model Insight 584, to which we added churn and duplicated it to model a 2 sided marketplace..

In this 2-sided market model -- take etsy for example --  the adoption rate of end users is also a factor of how many vendors the company has on-boarded.  You can control the impact on end user adoption via the Choice Impact Factor.

Conversely,  the rate at which vendors will be on-boarded is a factor of the perceived opportunity they have to sell their wares.  You can control the rate at which suppliers are on-boarded via the Opportunity Impact Factor.

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Business Technology Diffusion Ecommerce

  • 2 months 1 week ago

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