After heated discussion and debates and several rounds of review, the management team of the school makes up the decision to promote certain training courses and informs the advertising department of the result. As soon as the advertising department receives the result, both online promotion programs and offline promotion programs will be launched immediately to deliver the information to potential customers.
If customers are attracted by the advertising campaigns, they will contact the sales department for more information on the courses. The employees of the sales department will use all possible sales skills to persuade customers into enrolling in the courses. Once customers decided to enroll, trainers will be sent to provide them with the type of training they need in the following weeks. After the completion of training courses, customers will make attempts to get the desire IELTS score.
Normally, students who achieve desired scores will share the good new with the members of the management team or their trainers who, in turn, will deliver the positive feedback to the advertising department. The advertising department can therefore produce more attractive advertisements to create more positive marketing effects.
However, students who fail to achieve desired scores usually query the quality of the training course and complain to the management team. The management team will collect their negative feedback and review whether their feedback gives a true and fair view of the situation. Changes in both the courses and advertising strategy will be made based on the review of the feedbacks in order to minimize the negative impacts that these students can bring to the organization.
If the advertising campaigns are not as effective as expected, the school will witness in a decrease in the number of potential customers, and, in turn, a drop in market share.
