Business Models

These models and simulations have been tagged “Business”.

Related tagsTechnology

Insight diagram
Example from David Lane's Systems Research 2016 article abstract​
Unintended effects of cutting wages
Insight diagram
Bottom-Up Sales Forecasting for Startups

The purpose of this simulation is to demonstrate the implications of forecasting sales without consideration for how much it cost you to acquire a lead and how much you have available to spend. A common mistake in sales forecasting is to define your # of expected sales leads based on your total market size and your assumption regarding the % of that market you can reach. 

This model demonstrates the forecasting impact to defining the # of expect leads based on how much it cost you to acquire a lead and how much you have available to spend. 

Important Variables:
1. [UseLAC?] (set to 1 to use the lead acquisition cost to define your reachable market; use 0 to set the reachable market to equal the total available market size)
2. LAC (should equal what it cost you to acquire a lead)
3. SalesMarketingBudget : how much you have available to spend on customer acquisition

Other Variables:
4. Price : Avg spending amount per new customer
5. Total Available Market : Total available market size
6. Conversion Rate : the % of your target market that will become a lead


Clone of Bottom-up Sales Forecasting
Insight diagram
Rich Picture
Rich Picture Cafe
Insight diagram
This causal loop diagram is the first step in looking at the relationship between business analysis performance and organizational performance.
Clone of Business Analysis Performance - Core Variables
Insight diagram
Simple model used to assess the likely outcome of Revenue and Profit due to variability of purchase price, price impact on Units Sold, and Units Sold impact on Unit Cost.
Impact of variable price on revenue & profit
Insight diagram
This causal loop diagram is the first step in looking at the relationship between business analysis performance and organizational performance. Over time it will be extended by IIBA R&I to form a simulation.

© International Institute of Business Analysis
Clone of BAPerformance Systems-Model - Change Requests - no folder
Insight diagram
Transition Matrix:
      G    R    B    P
G  .7  .05   .03  .22

R  .05 .55  .35  .05

B   0    0     1     0

P   0    0     0     1
Project 3 - Predicting Loans based on risk
Insight diagram
Build-Measure-Learn Feedback Loop
Insight diagram

Dynamic system underlying project life cycles From Roberts Edward B The Dynamics of Research and Development p5 Harper & Row NY 1964

The dynamics of Research and Development
Insight diagram
The need to spend time doing chargeable work, in balance and/or conflict with the need to spend time doing marketing to ensure a continuing workload into the future.
Spending time on chargeable billings vs. marketing
Insight diagram
Bottom-Up Sales Forecasting for Startups

The purpose of this simulation is to demonstrate the implications of forecasting sales without consideration for how much it cost you to acquire a lead and how much you have available to spend. A common mistake in sales forecasting is to define your # of expected sales leads based on your total market size and your assumption regarding the % of that market you can reach. 

This model demonstrates the forecasting impact to defining the # of expect leads based on how much it cost you to acquire a lead and how much you have available to spend. 

Important Variables:
1. [UseLAC?] (set to 1 to use the lead acquisition cost to define your reachable market; use 0 to set the reachable market to equal the total available market size)
2. LAC (should equal what it cost you to acquire a lead)
3. SalesMarketingBudget : how much you have available to spend on customer acquisition

Other Variables:
4. Price : Avg spending amount per new customer
5. Total Available Market : Total available market size
6. Conversion Rate : the % of your target market that will become a lead


Clone of Bottom-up Sales Forecasting
Insight diagram

Harvested fishery with endogenous investment and ship deployment policy. Ch 9 p345-360 John Morecroft (2007) Strategic Modelling and Business Dynamics. See simpler models at IM-2990 and IM-2991

Fishery Dynamics with Ship Deployment Policy
Insight diagram
Two loop structure which reflects the reinforcing effects of profits/investment, as well as profits/employee retention.
Clone of Business Growth and Stability
Insight diagram
  • This insights explores the organizational factors influencing strategy implementation and the interrelationship among some of the factors.
Clone of Strategy implementation remake
Insight diagram
A simple model for market sizing and sigmoidal growth over time
TAM, SAM, SOM
Insight diagram

Simple Bass diffusion modified from Sterman Business Dynamics Ch9. Compare with the SI infectious disease model Insight 584, to which we added churn and duplicated it to model a 2 sided marketplace..

In this 2-sided market model -- take etsy for example --  the adoption rate of end users is also a factor of how many vendors the company has on-boarded.  You can control the impact on end user adoption via the Choice Impact Factor.

Conversely,  the rate at which vendors will be on-boarded is a factor of the perceived opportunity they have to sell their wares.  You can control the rate at which suppliers are on-boarded via the Opportunity Impact Factor.

Copyright 2016 Whatifics Pte Ltd

Clone of 2 Sided Marketplace with Churn
Insight diagram
This causal loop diagram is the first step in looking at the relationship between business analysis performance and organizational performance. Over time it will be extended by IIBA R&I to form a simulation.

© International Institute of Business Analysis
Clone of Business Analysis Performance Systems Model - Change Requests Causal Loop
Insight diagram
Introduction to Mind Mapping
Introduction to Mind Mapping
Insight diagram
This causal loop diagram is the first step in looking at the relationship between business analysis performance and organizational performance.
Business Analysis Performance - Core Variables
Insight diagram
This causal loop diagram is the first step in looking at the relationship between business analysis performance and organizational performance.
Organizational Systems Performance Model - Core Variables
Insight diagram
Mortgage Pre-Processing Model
Insight diagram
​The Problem: 
What is the true cost of escalating too many Tier 1/Level 1 tickets to Level 2/3 engineers?

Things to measure: How does this impact:1. (MONEY) Cost per incident - what does this cost the business? 2. (TIME) Service Level - how does this impact desired service levels/SLAs? 3. (PEOPLE) Agent utilization - how does this impact backlog? are we overworking engineers? Does this contribute to staff burnout?

Clone of OSCON 2017: Help Desk - True Cost Impact of Improper Escalation
Insight diagram
Bottom-Up Sales Forecasting for Startups

The purpose of this simulation is to demonstrate the implications of forecasting sales without consideration for how much it cost you to acquire a lead and how much you have available to spend. A common mistake in sales forecasting is to define your # of expected sales leads based on your total market size and your assumption regarding the % of that market you can reach. 

This model demonstrates the forecasting impact to defining the # of expect leads based on how much it cost you to acquire a lead and how much you have available to spend. 

Important Variables:
1. [UseLAC?] (set to 1 to use the lead acquisition cost to define your reachable market; use 0 to set the reachable market to equal the total available market size)
2. LAC (should equal what it cost you to acquire a lead)
3. SalesMarketingBudget : how much you have available to spend on customer acquisition

Other Variables:
4. Price : Avg spending amount per new customer
5. Total Available Market : Total available market size
6. Conversion Rate : the % of your target market that will become a lead


Clone of Bottom-up Sales Forecasting
Insight diagram
This causal loop diagram is the first step in looking at the relationship between business analysis performance and organizational performance. Over time it will be extended by IIBA R&I to form a simulation.

© International Institute of Business Analysis
Clone of Organizational System Performance Model