Your browser (Internet Explorer 8 or lower) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.




TV channel marketing/sales dilemma

Julius Neviera
Free to air TV channels mostly receive income from sales of advertising. Advertising inventory gains value from TV channel ratings, that are created by high quality content. High quality content is created with investments and content promotion increases content awareness, thus increases TV channel appeal.
Advertising and promotion inventories share same space that is left after program is set up.
More over marketing has targets to increase TV channel appeal.Sales department has targets to increase sales.To make things more complicated program promos can be sold to have promotions.
What interactions arise in this situation?What effects what?Where do we have management point?
Situation and questions gave impulse for following CLD.

TV Marketing Sales Content Inventory

  • 7 years 3 months ago