Bottom-up Sales Forecasting
Kishau Rogers
The purpose of this simulation is to demonstrate the implications of forecasting sales without consideration for how much it cost you to acquire a lead and how much you have available to spend. A common mistake in sales forecasting is to define your # of expected sales leads based on your total market size and your assumption regarding the % of that market you can reach.
This model demonstrates the forecasting impact to defining the # of expect leads based on how much it cost you to acquire a lead and how much you have available to spend.
Important Variables:1. [UseLAC?] (set to 1 to use the lead acquisition cost to define your reachable market; use 0 to set the reachable market to equal the total available market size)2. LAC (should equal what it cost you to acquire a lead)3. SalesMarketingBudget : how much you have available to spend on customer acquisition
Other Variables:4. Price : Avg spending amount per new customer5. Total Available Market : Total available market size6. Conversion Rate : the % of your target market that will become a lead
- 3 years 8 months ago
Model of UK Retail
David Horgan
Preliminary modelling of UK retail market. Linking GDP, consumer confidence and retail sales
wolfram alpha:
UK GDP per year =£2.08 trillion
UK GDP per week £38461538461
UK GDP per capita =£31177 per year (exchange rate dependent)
UK GDP per capita = £598.78 per capita per week
average UK salary = £29,009 per year£557 = average wage per capita per week
Approx 2.5% increase in GDP per year
Retail sales strongly cyclical with 12 month period
27.2 million households
household spending info:https://thistimeitisdifferent.com/here-are-uk-household-spending-insights
disposable income per household = £29,400 median
for clothing 0.042*[disposableincome]
for £ use 0.106*[disposableincome] for supermarket
0.071*[disposableincome] for deptstore
- 7 months 1 week ago
Business Growth and Stability
John Meyer
- 6 years 1 week ago
Bol.com's Study Book Sales in The Netherlands
Wouter van der Does
- 3 years 1 month ago
Building Rapport
Steve Zeiger
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Assignment 7 - Problem 1
Shawn Mitchell
- 8 years 2 months ago
TV channel marketing/sales dilemma
Julius Neviera
Advertising and promotion inventories share same space that is left after program is set up.
More over marketing has targets to increase TV channel appeal.Sales department has targets to increase sales.To make things more complicated program promos can be sold to have promotions.
What interactions arise in this situation?What effects what?Where do we have management point?
Situation and questions gave impulse for following CLD.
- 6 years 7 months ago
Simple Market Saturation
Robert Koshinskie
- 10 months 1 week ago
Salespipeline_pos_Development
Franz Badertscher ★
- 1 year 10 months ago
Tragedy of the commons in sales
Edythe ★
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Aufgabe 3: Lancierung Produktpakete / Stock-Flow Modell / Jan Mathieu & Martin Bovet
mephew
Dieses Modell soll aufzeigen, wie sich ein neues Produkt auf das Kundenverhalten auswirkt. Vorteil von Paketen für z.B. eine Bank ist es, dass die Kunden egal welche Produkte sie haben, immer gleich viel bezahlen und somit die Kosten einfacher Berechnet werden können.
Im Weiteren ist die Administration von einem standarisierten Paket einfacher und günstiger, als die Administration der einzelnen Produkte.
Im Modell kann berechnet werden, wie sich die Attraktivität des Paketes gegenüber den Einzelprodukten (in diesem einfachen Modell nur über den Preis definiert) auf das Wechselverhalten der Kunden auswirkt.
- 5 years 2 months ago
Salespipeline
Franz Badertscher ★
- 2 years 1 week ago
Sales Pipeline
Robert Koshinskie
- 6 years 7 months ago
Sold Out Event
John Meyer
- 6 years 1 week ago
M10320014_提升銷售業績之成長上限
CHUANG,KUN-YING
[增強環路1]:為了提升營業額,而投入更多行銷費用,品牌知名度上升,收入也持續增加 :))
[調節環路1]:當行銷支出越多時,會使產品的利潤下滑,也降低了整體銷售額能賺到的利潤!
[調節環路2]: 為了衝業績,工作時間就必須拉長,壓力變大導致工作效率下降而成長幅度趨緩!
- 5 years 1 week ago
Lead-Installation
Robert Koshinskie
- 5 years 10 months ago
Model of UK Retail
Nate Gerber
wolfram alpha:
UK GDP per year =£2.08 trillion
UK GDP per capita =£31177 per year (exchange rate dependent)
UK GDP per capita = £598.78 per capita per week
average UK salary = £29,009 per year£557 = average wage per capita per week
Add in MCI model with price and advertising effect
- 1 year 6 months ago
First model
Charles Fry
- 7 years 3 months ago
Sales Increase
Denton Goodford
- 6 years 7 months ago
General Business Model Basics
Greg Stevenson
- 2 months 3 weeks ago
SIMPLE PRODUCTION
Peteris Bondars
- 1 year 8 months ago
Clone of Aufgabe 3: Lancierung Produktpakete / Stock-Flow Modell / Jan Mathieu & Martin Bovet
Peter Addor ★
Dieses Modell soll aufzeigen, wie sich ein neues Produkt auf das Kundenverhalten auswirkt. Vorteil von Paketen für z.B. eine Bank ist es, dass die Kunden egal welche Produkte sie haben, immer gleich viel bezahlen und somit die Kosten einfacher Berechnet werden können.
Im Weiteren ist die Administration von einem standarisierten Paket einfacher und günstiger, als die Administration der einzelnen Produkte.
Im Modell kann berechnet werden, wie sich die Attraktivität des Paketes gegenüber den Einzelprodukten (in diesem einfachen Modell nur über den Preis definiert) auf das Wechselverhalten der Kunden auswirkt.
- 6 years 1 month ago
sale effort loop
muhammadusama
- 3 years 8 months ago
Simple Market Saturation Model
Robert Koshinskie
- 10 months 1 week ago