This is a model developed with Sarah's and Duncan's help on the 16/5/2017

to be updated

A very simple Bass model for teaching purposes

This simple model describes how potential customers are converted into customers through advertising and word of mouth.

Model Explanation

This complex system model visualizes relationships between the investment on police and community and the change of youth crime rate in Bourke, NSW.

 

Assumptions

Total number of youth population (aged 13 – 19 years old) in Bourke: 1,000

 

80% of Bourke youth population are assumed to behave negatively.

50% of alienated teenagers are assumed to breach of law or rules.

70% of alienated youth who breach of law or rules will be arrested by police.

60% of teenagers arrested are assumed to be convicted and detained.

40% of teenagers arrested are assumed not to be convicted and detained.

70% of teenagers detained are assumed to participate in juvenile community programs after being released.

70% of teenagers participated in community programs will rehabilitate.

 

Variables

Drugs & Alcohol, Domestic violence, Long-term unemployment

Police expenses

Community funding

 

Conclusion

It can be seen that the number of alienated youth and the crime rate will decline over time when investing more on police and juvenile community programs.

Conceptual Model of Semantic Search Query from Google Analytics data.

A very simple Bass model adopted from the Insight maker page

Simple customer growth stock and flow model that considers the impact of referrals, conversion rate and market size.

A basic production model showing negative and positive loops, often called a balancing model.
Thanks
Gene.

Summary of several articles on social marketing

在提升銷售業績的過程中,

Assuming there are only product A & B in the market (On the diagram, change the value of the transition "Choose C" into zero - as if Product C did not exist), there is a certain level of acceptance of product A and/or B. In this model, product B is less preferred than Product A. When Product C is introduced into the market (on the diagram, change the value of the transition "Choose C" into a positive value (Since it is a probability, the value should be within 0 & 1 range only). With this introduction, you will see that Product B is replaced almost totally by Product C. This is called "decoy effect' in marketing.

Stock and flow model to capture relationship between different factors that impact store demo performance

A very simple Bass model developed today

The following insight shows the level of crime in the town of Bourke in comparison to the levels of Police and Community Engagement

The following insight shows the level of crime in the town of Bourke in comparison to the levels of Police and Community Engagement

This is a model developed with Sarah's and Duncan's help on the 16/5/2017

A very simple Bass model developed today

My first Insight Maker experiment. A straightforward model in which we start with a fixed number of prospects, convert them into customers, then lose some who become former customers.