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TV channel marketing/sales dilemma

Julius Neviera
Free to air TV channels mostly receive income from sales of advertising. Advertising inventory gains value from TV channel ratings, that are created by high quality content. High quality content is created with investments and content promotion increases content awareness, thus increases TV channel appeal.
Advertising and promotion inventories share same space that is left after program is set up.
More over marketing has targets to increase TV channel appeal.Sales department has targets to increase sales.To make things more complicated program promos can be sold to have promotions.
What interactions arise in this situation?What effects what?Where do we have management point?
Situation and questions gave impulse for following CLD.

TV Marketing Sales Content Inventory

  • 7 years 3 months ago

Justice & Community Support Investment and the Impacts on Bourke Youth Population

Sarah Vassallo

Model Explanation:
This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW. 
The model also adds in the variable of funding for safe houses. With a high rate of domestic violence, unfavorable home conditions and other socio-economic factors, many youth roam the streets with no safe place to go, which may lead to negative behaviour patterns.

Youth Population: 700
Total youth population in 2016 for Bourke LGA was 646 (ages 10-29). (Census, 2016) Figures rounded to 700 for purposes of this model simulation. 

70% registration and engagement rates for Community funded programs
30% attendance rate for Safe Houses
50% crime conviction rate


Positive and Negative Influences
The model shows a number of key variables that lead youth to become more vunerable to commit a crime (such as alienation, coming from households with domestic violence, boredom and socio-economic disadvantages such as low income), as well as the variables that enhance the youth's likelihood to be a contributing member of the community (developing trusted relationships and connections with others, and having a sense of self worth, purpose and pride in the community). These factors (positive and negative) are aggregated to a single rate of 50% each for the purposes of the simulation, however each individual situation would be unique.  

Police Funding / Resources

Police funding and resources means the number of active police officers attending to criminal activities, as well as prevention tactics and education programs to reduce negative behaviour. The slider can be moved to increase or decrease policing levels to view the impact on conviction rates. Current policing levels are approx 40 police to a population of under 3000 in Bourke.

Crime Rate

Youth crime rates in Australia were 3.33% (2016). Acknowledging Bourke crime rates are much higher than average, a crime rate of 40% is set initially for this model, but can be varied using the sliders. 

Community Program Funding / Resources

Community Program Funding and Resources means money, facilities and people to develop and support the running of programs such as enhancing employability through mentorship and training, recreational sports and clubs, and volunteering opportunities to give back to the community. As engagement levels in the community programs increase, the levels of crime decrease. The slider can be moved to increase or decrease funding levels to view the impact on youth registrations into the community programs.


Ideally the simulations should show that an increase in police funding reduces crime rates over time, allowing for more youth committing crimes to be convicted and subsequently rehabilitated, therefore decreasing the overall levels of youth at risk.

A portion of those youth still at risk will move to the youth not at risk category through increased funding of safe houses (allowing a space for them to get out of the negative behaviour loop and away), whom them may consider registering into the community engagement programs. An increase in funding in community engagement programs will see more youth become more constructive members of the community, and that may in turn encourage youth at risk to seek out these programs as well by way of social and sub-cultural influences.
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Crime Marketing

  • 2 years 4 months ago

Why Affiliate Marketing is The Best Option for Kenyans Locked by CoronaVirus Pandemic

Proff R
Have you ever heard of earning passive income while you sleep or while you concentrate on other jobs, including full-time employment, and especially now that many Kenyans have lost their jobs due to Covid19 pandemic and are forced to work from home?

This is affiliate marketing or simply niche marketing. With your blogging and marketing skills, you can write good product reviews and guides that attract willing buyers, who purchase the products you promote on your website, by clicking the links that transfer them to the merchant site where they pay and receive the products.

What is Affiliate Marketing?

Affiliate marketing can be described simply as a business where you promote products belonging to other people via an affiliate network for a commission. It is a way of making some money by selling products through your website to the merchant website. Often, you are provided with a unique id that is found on the links you place on your site, which track the number of sells made through your website successfully to the merchant site. You end up sharing the profits made from selling the product through your website.

What are the Examples of Merchants or Affiliate Networks?

There are many merchants and affiliate networks available for you in Kenya. Of course, you can consider joining the merchant overseas, for example, Amazon, Clickbank, Share a Sale, Click Junction and many more. Personally, I joined the Amazon Associates Program, and I am planning to join other programs as well to build on my commissions. I blog about products that provide solutions to people diagnosed with Hyperhidrosis or excessive sweating on my website Always Sweating? Find a Fresh Solution Today.

There are still other locally available merchants and affiliate networks that you can explore. To find them you need to check for companies that sell different products at a large scale, sort of an online supermarket and you will find that they have an affiliate department where you can join and help promote their products for a commission in exchange. You can also check for sites that offer deals in Kenya and join their affiliate programs at a commission. Some of the examples to check include Jumia.

How can I Join Affiliate Marketing?

Affiliate marketing has been in existence for some time now, especially in Kenya. Mostly, whenever we hear of online writing or online employment opportunities, we tend to think that they only come from overseas. However, with a clear understanding how you can join affiliate marketing in Kenya, then you will know how to seize this opportunity.

First, if you own a blog or a website that attracts high traffic or if you are willing to build a blog that will attract high traffic, you can join an affiliate network and begin promoting products assigned for a commission. It is simple, just like joining Facebook or opening a new email account. Most of the times, the affiliate networks or merchant sites do not charge a thing to join. Only what you need to have is your email, personal details, information about your website, the content of your website, the traffic, and the niche or the industry that you have specialized in. At times, you can be that blogger who tackles different niches or topics on your blog. No worries, you still can join. However, it is advisable to select one niche, which will help you become a pro or a professional in that niche. An authority niche receives high ranking as Google interprets that you are an authority in this niche.

How can I get Started with Affiliate Marketing in Kenya, Yet I am a Newbie?

If you are new and intend to start affiliate marketing, then worry not. All you need is to do some research on the most favorable industry you can blog about. An industry that you have knowledge or experience writing about is advisable as this will be easy to write about forever without getting bored. Find out whether many people have written about it or are talking about it. This will help you know how competitive it is to venture into that industry. If it is not competitive, you need to buy a domain, for example, on NameCheap, which is really cheap, about Ksh1000 or USD10 per year and you can pay for hosting for example with Site Ground, which charges about $50 per year or even locally, for example with Kenya Web Experts, who have packages that start from Ksh2100 per year, and build your website with Word Press, and off you go. Start blogging now. However, before you blog, the secret to rank highly is doing what we call keyword research to find keywords that are not competitive. You can use the Google Keyword Toolkit to help you find less competitive keywords to use in your articles.


Overall, affiliate marketing pays well, especially now when you need money the most. If you learn a little bit of search engine optimization, which is a technique for ranking your website on search engines, then you will be better placed in making passive income. You can later turn niche marketing into your full-time carrier and live entirely on the internet, as we always put it.

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Business Ecommerce Marketing Finance Economy Technology Management COVID-19

  • 1 year 4 months ago

Bourke Community Engagement Impact on Youth Detention

Kari Steele


MKT563 Assessment 4:  Kari Steele 


Aim of Simulation: 

Bourke is a town in which Youth are involved in high rates of criminal behaviour (Thompson, 2016).  This simulation focuses on how implementation of a community engagement initiative may impact crime patterns of youths in Bourke.   The specific aim is to assess whether the town should initiate a program such as the Big Brothers Big Sisters Community-Based Mentoring (CBM) (Blueprints for Healthy Youth Development, 2018) program to reduce crime and antisocial behaviour (National Institute of Justice, n.d).  Big Brothers Big Sisters is a community mentoring program which matches a volunteer adult mentor to an at-risk child or adolescent to delay or reduce antisocial behaviours; improve academic success, attitudes and behaviours, peer and family relationships; strength self-concept; and provide social and cultural enrichment (Blueprints for Healthy Youth Development, 2018). 


Model Explanation:

An InsightMaker model is used to simulate the influence of Big Brothers Big Sisters Initiative on Criminal Behaviour (leading to 60% juvenile detention rates) with variables including participation rate and also drug and alcohol use.


1/ ‘Youth’ are defined, for statistical purposes, as those persons between the ages of 15 and 24 (United Nations Department of Economic and Social Affairs, n.d).

2/ Youth population (15 – 24 years) makes up 14.1% of the total population of LGA Bourke which according to the most up-to-date freely available Census data (2008) is 3091 (Australian Bureau of Statistics, 2010).  Therefore, youth population has been calculated as 435 individuals.

3/ Big Brothers Big Sisters Program is assumed to impact LGA Bourke in a similar manner that has been shown in previous studies (Tierney, Grossman, and Resch, 2000) where initiative showed mentored youths in the program were 46% significantly less likely to initiate drug use and 27 percent less likely to initiate alcohol use, compared to control.  They were 32 less likely to have struct someone during the previous 12 months.  Compared to control group, the mentored youths earned higher grades, skipped fewer classes and fewer days of school and felt more competent about doing their schoolwork (non-significant).  Research also found that mentored youths, compared with control counterparts, displayed significantly better relationships with parents.  Emotional support among peers was higher than controls. 

Initial Values:

Youth Population = 435

Criminal Behaviour = 100

40% of youth population who commit a crime are non-convicted

60% of youth population who commit a crime are convicted

20% of youth involved in the Big Brothers Big Sisters Initiative are non-engaged

80% of youth involved in the Big Brothers Big Sisters Initiative are engaged


The variables include ‘Participation Rate’ and ‘Drug and Alcohol Usage’.  These variables can be adjusted as these levels may be able to be impacted by other initiatives which the community can assess for introduction; these variables may also change in terms of rate over time.

Interesting Parameters

As can be seen by increasing the rate of participation to 90% we can see juvenile detention rate decreases with engagement (even with the 20% non-engagement of youths involved in program).  By moving the slider to 10% participation however you can see the criminal behaviour increase.   


From the simulation, we can clearly see that the community of Bourke would benefit in terms of the Big Brothers Big Sisters Initiative decreasing criminal behaviour in youths (15 – 24 years of age) over a 5-year timeframe.  Further investigation regarding expenditure and logistics to implement such a program is warranted based on the simulation of impact.



Australian Bureau of Statistics.  (2010).  Census Data for Bourke LGA.  Retrieved from


Blueprints for Healthy Youth Development.  (2018).  Big Brothers Big Sisters of America Blueprints Program Rating: Promising, viewed 26 May 2018, <>


National Institute of Justice.  (n.d.).  Program Profile: Big Brothers Big Sisters (BBBS) Community-Based Mentoring (CBM) Program, viewed 26th May 2018, <>


Tierney, J.P., Grossman, J.B., and Resch, N.L. (2000). Making a Difference: An Impact Study of Big Brothers/Big Sisters. Philadelphia, Pa.: Public/Private Ventures.


Thompson, G. (2016) Backing Bourke: How a radical new approach is saving young people from a life of crime.  Retrieved from <>


United Nations Department of Economic and Social Affairs (UNDESA).  (n.d.).  Definition of Youth, viewed 24th May 2018,

Crime Marketing Positive Lifestyle Engagement Community

  • 3 years 4 months ago

MKT563 Assessment 4 - Simulation of Bourke youth alienation problem - 11641572 SHAN CHEN

Shan Chen
Model Explanation

This complex system model visualizes relationships between the investment on police and community and the change of youth crime rate in Bourke, NSW.



Total number of youth population (aged 13 – 19 years old) in Bourke: 1,000


80% of Bourke youth population are assumed to behave negatively.

50% of alienated teenagers are assumed to breach of law or rules.

70% of alienated youth who breach of law or rules will be arrested by police.

60% of teenagers arrested are assumed to be convicted and detained.

40% of teenagers arrested are assumed not to be convicted and detained.

70% of teenagers detained are assumed to participate in juvenile community programs after being released.

70% of teenagers participated in community programs will rehabilitate.



Drugs & Alcohol, Domestic violence, Long-term unemployment

Police expenses

Community funding



It can be seen that the number of alienated youth and the crime rate will decline over time when investing more on police and juvenile community programs.

Marketing MKT563

  • 2 years 3 months ago


[增強環路1]:為了提升營業額,而投入更多行銷費用,品牌知名度上升,收入也持續增加 :)) 
[調節環路2]: 為了衝業績,工作時間就必須拉長,壓力變大導致工作效率下降而成長幅度趨緩! 

Sales Marketing Working Efficiency

  • 5 years 8 months ago

Sarah Herring Assignment Three

Sarah Herring
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This model is looking at the youth in the town of Bourke, in NSW Australia. It has been designed to look at the impacts that the police force and community engagement can have on the youth in Bourke, specifically in relation to the crime rates within the town and what factors impact on this, including unemployment and drug and alcohol use.



<!--[if !supportLists]-->-       <!--[endif]-->Total youth in Bourke = 25,000

<!--[if !supportLists]-->-       <!--[endif]-->Currently in Jail = 15,500

<!--[if !supportLists]-->-       <!--[endif]-->Currently in rehabilitation = 6,500

<!--[if !supportLists]-->-       <!--[endif]-->Youth who participate in a Community program and complete it = 75%

<!--[if !supportLists]-->-       <!--[endif]-->Youth with antisocial behaviour = 2,000

<!--[if !supportLists]-->-       <!--[endif]-->Youth with drug and alcohol problems = 6,500

<!--[if !supportLists]-->-       <!--[endif]-->Unemployment = 10,000

<!--[if !supportLists]-->-       <!--[endif]-->Youth placed into rehab due to drugs = 1,500


The youth in Bourke enter into a community program, and 75% of youth complete the program and return to the total youth. The 25% that do not complete become disengaged and wind up in jail. They complete a rehabilitation program and return to the community after 6 months. Youth with unemployment are impacted by drug and alcohol use and they are either detected by the police and placed into the rehabilitation program, or they are not detected and continue on a cycle of unemployment and drug and alcohol use.


The Government funding goes into the community programs and into the jail. The police force impacts on the disengaged youth entering into jail, the youth who become rehabilitated and detecting the drug and alcohol use of the youth.


There are two graphs in particular that are called out in this model. They are:

<!--[if !supportLists]-->1)   <!--[endif]-->Youth in Jail and Disengagement

<!--[if !supportLists]-->2)   <!--[endif]-->Youth in the Community Program and Youth Completing the Program


When looking at graph number one with the sliders on 100 Police Staff Members and $50,000 Government Funding you can see that the more youth that complete the program, the less youth there are in jail. We can identify that the completion of the program decreases the amount of youth in jail.


When these sliders are decreased to their lowest with 5 police staff members and $5,000 of government funding we see that the time it takes for the completion of community programs to be surpass the youth in jail occurs after 11 years as opposed to 7 years in the previous graph.


 The second graph identifies when the sliders are at their highest the delay and time it takes to engage the youth in the rehabilitation program vs. the youth in the community program, and that the youth entering into the programs and completing match up to one another. When the sliders are at there lowest the rehabilitation sits much lower at all times and the time taken to increase the amount of youth completing the program is substantially longer.

Overall this model stimulates the importance on not only the police force and government funding, but the two working alongside one another for optimum results for the youth in Bourke. 


Marketing Bourke MKT563

  • 4 years 4 months ago

Decoy Effect

Nguyen Duc Tri
Assuming there are only product A & B in the market (On the diagram, change the value of the transition "Choose C" into zero - as if Product C did not exist), there is a certain level of acceptance of product A and/or B. In this model, product B is less preferred than Product A. When Product C is introduced into the market (on the diagram, change the value of the transition "Choose C" into a positive value (Since it is a probability, the value should be within 0 & 1 range only). With this introduction, you will see that Product B is replaced almost totally by Product C. This is called "decoy effect' in marketing.
In this example, we assume that Product A is a selection priority. Product B is only considered when the customers are unhappy with Product A (with a probability). Therefore, at the initial stage, product B starts at a lower position than Product A. For that reason, product B also suffers some disadvantages as its growth is likely to be determined by the number of unhappy customers of Product A.  
By manipulating the value of the transition "Choose C" you will see that the higher it is, the more likely that Product C will surpass Product B while performance of Product A is unchanged. It implies that as the owner of Product C - and as a late comer, for instance, you just need to deal with Product B and take over its market share. 
Note that we assume the three products have no differences, except that Product A is the first consideration of the customers.  

Decoy Marketing Product Competition Consumer Psychology

  • 7 years 1 month ago