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Top Marketing Ideas for Event Promotions 2019

Mathew Richard

Are you thinking about organizing an event this season? To be honest, even if you manage to pull off a breath-taking B2B event, without enough attendees, it will be written in history as a flop. Therefore, while planning to make your event a blockbuster, you also need to invest both your time and money on promoting it enough to sell every single ticket. In addition, this arrangement will have a substantial impact on your future sales and the popularity of your online B2B marketplace.

Though we won’t deny the fact that promotions do take time and effort, you can’t ignore it. If you are too caught up with making arrangements and can’t think of any marketing ideas for your B2B event promotion, there’s nothing to worry about. Take a look at our short and useful guide that highlights five of the best marketing ideas for B2B event promotions.

Top Five Marketing Ideas for B2B Events Promotions

The marketing ideas we are about to share are perfect in helping you promote your event. You can use some or all of them according to the niche as well as your budget.

1.      Run Geo-Targeted Search and Social Ads

Geo-targeting is an effective way to promote your event to a specific segment of the population. With the help of critical hashtags, you can attract an audience from all major social media platforms. To enhance your reach and performance, you can always boost these posts by running paid ads. Major social media platforms that you can use for geo-targeted ads are;

·         Facebook

·         Twitter

·         Pinterest

·         Instagram

·         Google+

·         Snapchat

Note: If you plan on hosting a B2B trade show, LinkedIn is the ideal social media marketing platform you utilize.

2.      Create an Event on Facebook and Promote It

Thanks to Facebook, you can create an event page that can be used to share news, updates, and pictures related to your upcoming event. In addition, you can invite everyone in your friend’s list to this event page. Your friends have a choice of selecting whether or not they plan on coming. In addition, they can also invite their friends, and the circle goes on.

Once you have an active event page, you can share the link on groups, your business page, and even on your profile. If that isn’t enough, you can also invest in boosting this event to increase your reach in no time.

3.      Content Marketing

Content marketing is an effective digital marketing technique being used in a B2B environment. If you want to promote your B2B brand so businesses could know that you are hosting the upcoming event, all you have to do is create content and promote it. You can write blogs, create videos, upload a podcast, or even feature a banner on your official site to tell your visitors more about the trade event.

Though this strategy takes a lot of time, you can go with it with minimal to zero budget and generate positive outcomes.

Wrap Up

Hosting a B2B trade event is a great idea. Such events can improve the popularity and credibility of your brand in the industry. In addition, this brand awareness can help you generate quality leads, which can convert into future clients. So which, strategy are you going to start with?​

Marketing Event Promotions

  • 4 months 2 weeks ago