Market-led Sustainability is a 'Fix-that-Fails'. It is illustraited in this graph in a very simplified manner. Likely market-led initiatives would be: investment in renewables, electric cars and the development of long-term battery storage as a back-up means to renewable energy. However, all of these lead to undesirable consequences that involve environmental and economic costs that will finally make the whole enterprise fail.
Market-led Sustainability is a 'Fix-that-Fails' as is illustraited in this graph in a very simplified manner. Likely market-led initiatives would be investment in renewables, electric cars and the development of long-term battery storage as a back-up to renewable energy adn other initiatives. However, all of these make demands on the environmemt, requiring resources, fossil fuels (solar cannot beused to built solar) and will be accompanied by greenhouse gas emission. In the medium and long term they will undermine the market-driven goal, increasing environmental and economic costs. The whole enterprise will eventually fail.
We often set out to solve a problem or accomplish some particular result and things seem to go as planned. As time progresses it seems that progress becomes more and more difficult, if not impossible, and things may actually become worse than when we started. When this happens it is typically a Fixes that Fail structure that's operating. See also Archetypes.
