Market-led Sustainability is  a 'Fix-that-Fails' as is illustraited in this graph in a very simplified manner. Likely market-led initiatives would be investment in renewables, electric cars and the development of long-term battery storage as a back-up to renewable energy adn other initiatives. However, all of these make demands on the environmemt, requiring  resources, fossil fuels (solar cannot beused to built  solar) and will be accompanied by greenhouse gas emission. In the medium and long term  they will undermine the market-driven goal,  increasing  environmental and economic costs.  The whole enterprise will eventually fail.