Your browser (Internet Explorer 8 or lower) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.

X

Menu

Simple

Simple New Product Sales

Robert Koshinskie
Simple model for new product sales that contemplates the effect of success and competition.
Sales initially grow as the new product moves from introduction into growth.  Sales success attracts competitors who introduce their own products which reduces sales growth of the new product.
Eventually the total number of products that the market can bear are sold which stops further sales.
More advanced models could contemplate how competition affects price, how new successful products from competitors take market share, etc.

Simple Product Sale

  • 5 years 3 months ago