This paper aims at describing a case where system dynamics modeling was used to evaluate the effects of information and material supply lead-time variation on sales contributions margins and operating cash conversion cycle of a commodity export business.  An empirical dynamic model, loaded with econometric theory of price effect on competitive demand, was used to describe the input data.  The model simulation outputs proved themselves relevant in analyzing the complex interconnections of multiple variables affecting  the profitability in a commercial routine, supporting the decision process among sales managers.