Marketing Models

These models and simulations have been tagged “Marketing”.

 The small town of Bourke is located in a remote area northwest of New South Wales, leaving the town's youth in a vulnerable position to commit crime and get into trouble. This issue raises questions about the best approach to go about preventing crime in Bourke.      The following insight indicates
The small town of Bourke is located in a remote area northwest of New South Wales, leaving the town's youth in a vulnerable position to commit crime and get into trouble. This issue raises questions about the best approach to go about preventing crime in Bourke. 

The following insight indicates the level of crime in the town of Bourke in correlation to the levels of Police and Community Engagement. The model demonstrates how different variables throughout the community can improve the overall crime rate.

Police Expenditure is a major variable in this situation as investing in more police officers will increase the chances of convicting the youth population and placing them in juvenile detention. Additionally, placing an emphasis on police activity will make kids less inclined to commit crimes.

However, our goal is to prevent the youth from wanting to commit crime in the first place. One of the major factors in regards to the high crime rate of the town is due to the lack of activities for the minors to engage in. Providing an Engagement Program is key to keeping kids preoccupied and focused on productive activities. Various clubs will be included in the program depending on the interests of the kids.  Since football is a popular activity throughout the community, investing in a Football Club is a wise decision. This club will play a key role in reducing the amount of boredom within the youth population and leave them less inclined to cause mischief. 

The insight demonstrates how the motivation to commit crime is reduced when the level of boredom is low and there are activities to engage in. In this scenario, the more engaged the youth is, the more likely they are to continue down this positive path and simply return home after the activity is over (Labeled "Darren") and not commit crimes. 

Observing the model, it is evident that Community engagement programs play a significant role in keeping crime to a minimum. The value slider gives you the option to examine the crime rate when police activity is high and engagement program is low & vice versa.  The simulation indicates that crime is consistently lower when there is a high concentration on community engagement. Incorporating the data included in the model to resolve the crime problem in Bourke; there should be heavy investment in Engagement Programs while keeping a moderate level of police active at all times to ensure punishment for the youth who commit crime despite the programs.

Work in progress on a model for customer dynamics :-)
Work in progress on a model for customer dynamics :-)
8 months ago
My first Insight Maker experiment. A straightforward model in which we start with a fixed number of prospects, convert them into customers, then lose some who become former customers.
My first Insight Maker experiment. A straightforward model in which we start with a fixed number of prospects, convert them into customers, then lose some who become former customers.
ABM approach to Bass Model of diffusion with a detractor state.    Still a work in progress.
ABM approach to Bass Model of diffusion with a detractor state.

Still a work in progress.
Simple customer growth stock and flow model that considers the impact of referrals, conversion rate and market size.
Simple customer growth stock and flow model that considers the impact of referrals, conversion rate and market size.
4 months ago