Marketing Insights into Big Data Models

These models and simulations have been tagged “Marketing Insights into Big Data”.

Insight diagram

Overview

This model simulates logging and mountain biking competition in Derby, Tasmania. The Simulation is referenced to simulate Derby mountain biking with logging.

 

Model Work

The tourism industry is represented on the model's left side, and the logging industry is on the right side. Interactions between these two industries generate tax revenues. Logging and tourism have different growth rates regarding people working/consuming. The initial values of these two industries in the model are not fixed but increase yearly due to inflation or economic growth.

 

Detail Insights

From the perspective of tourism, as the number of tourists keeps growing, the number of people who choose to ride in Derby City also gradually increases. And the people who ride rate the ride. The negative feedback feeds back into the cycling population. Similarly, positive cycling reviews lead to more customer visits. And all the customers will create a revenue through tourism, and a certain proportion of the income will become tourism tax.

From a logging perspective, it is very similar to the tourism industry. As the number of people working in the industry is forecast to increase, the industry's overall size is predicted to grow. And as the industry's size continues to rise, the taxes on the logging industry will also continue to rise. Since logging is an industry, the tax contribution will be more significant than the tourism excise tax.

 

This model assumption is illustrated below:

1. The amount of tax reflects the level of industrial development.

2. The goal of reducing carbon emissions lets us always pay attention to the environmental damage caused by the logging industry.

3. The government's regulatory goal is to increase overall income while ensuring the environment.

4. Logging will lead to environmental damage, which will decrease the number of tourists.

 

This model is based on tourism tax revenue versus logging tax revenue. Tourism tax revenue is more incredible than logging tax revenue, indicating a better environment. As a result of government policy, the logging industry will be heavily developed in the short term. Growth in the logging industry will increase by 40%. A growth rate of 0.8 and 0.6 of the original is obtained when logging taxes are 2 and 4 times higher than tourism taxes.

 

Furthermore, tourism tax and logging tax also act on the positive rate, which is the probability that customers give a positive evaluation. The over-development of the logging industry will lead to the destruction of environmental resources and further affect the tourism industry. The logging tax will also affect the tourism Ride Rate, which is the probability that all tourism customers will choose Derby city.

 

This model more accurately reflects logging and tourism's natural growth and ties the two industries together environmentally. Two ways of development are evident in the two industries. Compared to tourism, logging shows an upward spiral influenced by government policies. Government attitudes also affect tourism revenue, but more by the logging industry. 

Insight diagram
Overview
This model is a working simulation of the competition between the mountain biking tourism industry versus the forestry logging within Derby Tasmania.

How the model works
The left side of the model highlights the mountain bike flow beginning with demand for the forest that leads to increased visitors using the forest of mountain biking. Accompanying variables effect the tourism income that flows from use of the bike trails.
On the right side, the forest flow begins with tree growth then a demand for timber leading to the logging production. The sales from the logging then lead to the forestry income.
The model works by identifying how the different variables interact with both mountain biking and logging. As illustrated there are variables that have a shared effect such as scenery and adventure and entertainment.

Variables
The variables are essential in understanding what drives the flow within the model. For example mountain biking demand is dependent on positive word mouth which in turn is dependent on scenery. This is an important factor as logging has a negative impact on how the scenery changes as logging deteriorates the landscape and therefore effects positive word of mouth.
By establishing variables and their relationships with each other, the model highlights exactly how mountain biking and forestry logging effect each other and the income it supports.

Interesting Insights
The model suggests that though there is some impact from logging, tourism still prospers in spite of negative impacts to the scenery with tourism increasing substantially over forestry income. There is also a point at which the visitor population increases exponentially at which most other variables including adventure and entertainment also increase in result. The model suggests that it may be possible for logging and mountain biking to happen simultaneously without negatively impacting on the tourism income.
Insight diagram
Overview
This model which simulates the competition of Logging with Mountain Tourism in Derby, Tasmania.  This main reason of this simulation is to find if logging will affect the mountain tourism and by any chance they can co-exist.

How the model works.
Both Timber harvesting and mountain tourism can bring the economic contribution to Tasmania. In the Logging industry, it helps increase the need of employment and at the same time logging generate the profit through selling those timbers. In the Mountain Tourism industry, it can get the revenue through couple of ways which include accommodation (approximately 3 days find in paper), Restaurant and parking fee. However, the low growth rate of the trees is not keeping up with the rate of logging, if the trees getting less in Derby mountain, it will affect the sights and the riding experience for tourists, which will affect the satisfaction and expectation as it depends on the sights and experience. The satisfaction and expectation will influence the number of visitors, if they satisfied, they can come again or tell others about the great experience, if not, more and more people will not come again.

Interesting insights
It seems like logging has no significant negative effect to the mountain tourism, compare the forestry income with the tourism income, tourism income gradually higher than the forestry income at last, which means tourism is in a very important position, as long as the visitors are stable, tourism industry can provide greater economic contribution, stakeholders and governments can find the balance by maintain the status or better slightly reduce logging in order to make them co-exist.
Insight diagram
Overview
This model is a working simulation of the competition between the mountain biking tourism industry versus the forestry logging within Derby Tasmania.

How the model works
The left side of the model highlights the mountain bike flow beginning with demand for the forest that leads to increased visitors using the forest of mountain biking. Accompanying variables effect the tourism income that flows from use of the bike trails.
On the right side, the forest flow begins with tree growth then a demand for timber leading to the logging production. The sales from the logging then lead to the forestry income.
The model works by identifying how the different variables interact with both mountain biking and logging. As illustrated there are variables that have a shared effect such as scenery and adventure and entertainment.

Variables
The variables are essential in understanding what drives the flow within the model. For example mountain biking demand is dependent on positive word mouth which in turn is dependent on scenery. This is an important factor as logging has a negative impact on how the scenery changes as logging deteriorates the landscape and therefore effects positive word of mouth.
By establishing variables and their relationships with each other, the model highlights exactly how mountain biking and forestry logging effect each other and the income it supports.

Interesting Insights
The model suggests that though there is some impact from logging, tourism still prospers in spite of negative impacts to the scenery with tourism increasing substantially over forestry income. There is also a point at which the visitor population increases exponentially at which most other variables including adventure and entertainment also increase in result. The model suggests that it may be possible for logging and mountain biking to happen simultaneously without negatively impacting on the tourism income.
Insight diagram

Overview

This model simulates logging and mountain biking competition in Derby, Tasmania. The Simulation is referenced to simulate Derby mountain biking with logging.

 

Model Work

The tourism industry is represented on the model's left side, and the logging industry is on the right side. Interactions between these two industries generate tax revenues. Logging and tourism have different growth rates regarding people working/consuming. The initial values of these two industries in the model are not fixed but increase yearly due to inflation or economic growth.

 

Detail Insights

From the perspective of tourism, as the number of tourists keeps growing, the number of people who choose to ride in Derby City also gradually increases. And the people who ride rate the ride. The negative feedback feeds back into the cycling population. Similarly, positive cycling reviews lead to more customer visits. And all the customers will create a revenue through tourism, and a certain proportion of the income will become tourism tax.

From a logging perspective, it is very similar to the tourism industry. As the number of people working in the industry is forecast to increase, the industry's overall size is predicted to grow. And as the industry's size continues to rise, the taxes on the logging industry will also continue to rise. Since logging is an industry, the tax contribution will be more significant than the tourism excise tax.

 

This model assumption is illustrated below:

1. The amount of tax reflects the level of industrial development.

2. The goal of reducing carbon emissions lets us always pay attention to the environmental damage caused by the logging industry.

3. The government's regulatory goal is to increase overall income while ensuring the environment.

4. Logging will lead to environmental damage, which will decrease the number of tourists.

 

This model is based on tourism tax revenue versus logging tax revenue. Tourism tax revenue is more incredible than logging tax revenue, indicating a better environment. As a result of government policy, the logging industry will be heavily developed in the short term. Growth in the logging industry will increase by 40%. A growth rate of 0.8 and 0.6 of the original is obtained when logging taxes are 2 and 4 times higher than tourism taxes.

 

Furthermore, tourism tax and logging tax also act on the positive rate, which is the probability that customers give a positive evaluation. The over-development of the logging industry will lead to the destruction of environmental resources and further affect the tourism industry. The logging tax will also affect the tourism Ride Rate, which is the probability that all tourism customers will choose Derby city.

 

This model more accurately reflects logging and tourism's natural growth and ties the two industries together environmentally. Two ways of development are evident in the two industries. Compared to tourism, logging shows an upward spiral influenced by government policies. Government attitudes also affect tourism revenue, but more by the logging industry. 

Insight diagram
Overview
This model is a working simulation of the competition between the mountain biking tourism industry versus the forestry logging within Derby Tasmania.

How the model works
The left side of the model highlights the mountain bike flow beginning with demand for the forest that leads to increased visitors using the forest of mountain biking. Accompanying variables effect the tourism income that flows from use of the bike trails.
On the right side, the forest flow begins with tree growth then a demand for timber leading to the logging production. The sales from the logging then lead to the forestry income.
The model works by identifying how the different variables interact with both mountain biking and logging. As illustrated there are variables that have a shared effect such as scenery and adventure and entertainment.

Variables
The variables are essential in understanding what drives the flow within the model. For example mountain biking demand is dependent on positive word mouth which in turn is dependent on scenery. This is an important factor as logging has a negative impact on how the scenery changes as logging deteriorates the landscape and therefore effects positive word of mouth.
By establishing variables and their relationships with each other, the model highlights exactly how mountain biking and forestry logging effect each other and the income it supports.

Interesting Insights
The model suggests that though there is some impact from logging, tourism still prospers in spite of negative impacts to the scenery with tourism increasing substantially over forestry income. There is also a point at which the visitor population increases exponentially at which most other variables including adventure and entertainment also increase in result. The model suggests that it may be possible for logging and mountain biking to happen simultaneously without negatively impacting on the tourism income.
4 months ago