Marketing | Insight Maker

My first Insight Maker experiment. A straightforward model in which we start with a fixed number of prospects, convert them into customers, then lose some who become former customers.

Customer Conversion and Loss

John McCreery

Clone of Multi-Channel Subscription Model

Stephen Timothy

A very simple Bass model for teaching purposes

Bass model Very simple demo

Steven D'Alessandro

Clone of Clone of Multi-Channel Subscription Model

JUAN HONGA

This is a model developed with Sarah's and Duncan's help on the 16/5/2017

Clone of Teaching model of production and balanced loop

Pagandai V Pannir Selvam

The need to spend time doing chargeable work, in balance and/or conflict with the need to spend time doing marketing to ensure a continuing workload into the future.

The debate to spend time on chargeable billings vs. marketing

Dave Davis

A basic production model showing negative and positive loops, often called a balancing model.
Thanks
Gene.

Clone of Balancing loop model

LU JIN

Clone of Multi-Channel Subscription Model

STEVEN WIDJAJA

4

Simple model from the week 10 lecture. Please ignore.

Simple Bass Model - Ignore

Christopher Brockman

Test one

Sample Insight1

Duncan Hill

Clone of Multi-Channel Subscription Model

Lorenzo Wijaya

Our first simulation shows the diffusion of innovation. We added a slider and button to run the simulation

BASS introduction model

Debrina Setiawan

ABM approach to Bass Model of diffusion with a detractor state.

Still a work in progress.

Clone of ABM Bass Diffusion with Detractors

FJR

1st Long Test for DEC140 Ateneo de Manila University

LT1_Marketing_Simulation

Ash

14

Model Explanation:

This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW.
The model also adds in the variable of funding for safe houses. With a high rate of domestic violence, unfavorable home conditions and other socio-economic factors, many youth roam the streets with no safe place to go, which may lead to negative behaviour patterns.

Assumptions

Youth Population: 700
Total youth population in 2016 for Bourke LGA was 646 (ages 10-29). (Census, 2016) Figures rounded to 700 for purposes of this model simulation.

Constants:
70% registration and engagement rates for Community funded programs
30% attendance rate for Safe Houses
50% crime conviction rate

Variables

Positive and Negative Influences

The model shows a number of key variables that lead youth to become more vunerable to commit a crime (such as alienation, coming from households with domestic violence, boredom and socio-economic disadvantages such as low income), as well as the variables that enhance the youth's likelihood to be a contributing member of the community (developing trusted relationships and connections with others, and having a sense of self worth, purpose and pride in the community). These factors (positive and negative) are aggregated to a single rate of 50% each for the purposes of the simulation, however each individual situation would be unique.

Police Funding / Resources

Police funding and resources means the number of active police officers attending to criminal activities, as well as prevention tactics and education programs to reduce negative behaviour. The slider can be moved to increase or decrease policing levels to view the impact on conviction rates. Current policing levels are approx 40 police to a population of under 3000 in Bourke.

Crime Rate

Youth crime rates in Australia were 3.33% (2016). Acknowledging Bourke crime rates are much higher than average, a crime rate of 40% is set initially for this model, but can be varied using the sliders.

Community Program Funding / Resources

Community Program Funding and Resources means money, facilities and people to develop and support the running of programs such as enhancing employability through mentorship and training, recreational sports and clubs, and volunteering opportunities to give back to the community. As engagement levels in the community programs increase, the levels of crime decrease. The slider can be moved to increase or decrease funding levels to view the impact on youth registrations into the community programs.

Observations

Ideally the simulations should show that an increase in police funding reduces crime rates over time, allowing for more youth committing crimes to be convicted and subsequently rehabilitated, therefore decreasing the overall levels of youth at risk.

A portion of those youth still at risk will move to the youth not at risk category through increased funding of safe houses (allowing a space for them to get out of the negative behaviour loop and away), whom them may consider registering into the community engagement programs. An increase in funding in community engagement programs will see more youth become more constructive members of the community, and that may in turn encourage youth at risk to seek out these programs as well by way of social and sub-cultural influences.

Clone of Justice & Community Support Investment and the Impacts on Bourke Youth Population

Hamza Razi

Our First Simulation model

Bass Introduction Model

David Ryanto M Nadeak

The need to spend time doing chargeable work, in balance and/or conflict with the need to spend time doing marketing to ensure a continuing workload into the future.

Spending time on chargeable billings vs. marketing

Julio Graham

Stock and flow model to capture relationship between different factors that impact store demo performance

Clone of Product demo performance

Sauvik Majumder

Model Explanation:

This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW.
The model also adds in the variable of funding for safe houses. With a high rate of domestic violence, unfavorable home conditions and other socio-economic factors, many youth roam the streets with no safe place to go, which may lead to negative behaviour patterns.

Assumptions

Youth Population: 700
Total youth population in 2016 for Bourke LGA was 646 (ages 10-29). (Census, 2016) Figures rounded to 700 for purposes of this model simulation.

Constants:
70% registration and engagement rates for Community funded programs
30% attendance rate for Safe Houses
50% crime conviction rate

Variables

Positive and Negative Influences

The model shows a number of key variables that lead youth to become more vunerable to commit a crime (such as alienation, coming from households with domestic violence, boredom and socio-economic disadvantages such as low income), as well as the variables that enhance the youth's likelihood to be a contributing member of the community (developing trusted relationships and connections with others, and having a sense of self worth, purpose and pride in the community). These factors (positive and negative) are aggregated to a single rate of 50% each for the purposes of the simulation, however each individual situation would be unique.

Police Funding / Resources

Police funding and resources means the number of active police officers attending to criminal activities, as well as prevention tactics and education programs to reduce negative behaviour. The slider can be moved to increase or decrease policing levels to view the impact on conviction rates. Current policing levels are approx 40 police to a population of under 3000 in Bourke.

Crime Rate

Youth crime rates in Australia were 3.33% (2016). Acknowledging Bourke crime rates are much higher than average, a crime rate of 40% is set initially for this model, but can be varied using the sliders.

Community Program Funding / Resources

Community Program Funding and Resources means money, facilities and people to develop and support the running of programs such as enhancing employability through mentorship and training, recreational sports and clubs, and volunteering opportunities to give back to the community. As engagement levels in the community programs increase, the levels of crime decrease. The slider can be moved to increase or decrease funding levels to view the impact on youth registrations into the community programs.

Observations

Ideally the simulations should show that an increase in police funding reduces crime rates over time, allowing for more youth committing crimes to be convicted and subsequently rehabilitated, therefore decreasing the overall levels of youth at risk.

A portion of those youth still at risk will move to the youth not at risk category through increased funding of safe houses (allowing a space for them to get out of the negative behaviour loop and away), whom them may consider registering into the community engagement programs. An increase in funding in community engagement programs will see more youth become more constructive members of the community, and that may in turn encourage youth at risk to seek out these programs as well by way of social and sub-cultural influences.

Clone of Justice & Community Support Investment and the Impacts on Bourke Youth Population

Hamza Razi

Simulasi Shenelin

Julia Lestari

Clone of Multi-Channel Subscription Model

Brian Alden

Clone of Product demo perfromance

Sauvik Majumder

Stock and flow model to capture relationship between different factors that impact store demo performance

Clone of Clone of Product demo performance

Suprgya Bhushan

Model Explanation:

This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW.
The model also adds in the variable of funding for safe houses. With a high rate of domestic violence, unfavorable home conditions and other socio-economic factors, many youth roam the streets with no safe place to go, which may lead to negative behaviour patterns.

Assumptions

Youth Population: 700
Total youth population in 2016 for Bourke LGA was 646 (ages 10-29). (Census, 2016) Figures rounded to 700 for purposes of this model simulation.

Constants:
70% registration and engagement rates for Community funded programs
30% attendance rate for Safe Houses
50% crime conviction rate

Variables

Positive and Negative Influences

The model shows a number of key variables that lead youth to become more vunerable to commit a crime (such as alienation, coming from households with domestic violence, boredom and socio-economic disadvantages such as low income), as well as the variables that enhance the youth's likelihood to be a contributing member of the community (developing trusted relationships and connections with others, and having a sense of self worth, purpose and pride in the community). These factors (positive and negative) are aggregated to a single rate of 50% each for the purposes of the simulation, however each individual situation would be unique.

Police Funding / Resources

Police funding and resources means the number of active police officers attending to criminal activities, as well as prevention tactics and education programs to reduce negative behaviour. The slider can be moved to increase or decrease policing levels to view the impact on conviction rates. Current policing levels are approx 40 police to a population of under 3000 in Bourke.

Crime Rate

Youth crime rates in Australia were 3.33% (2016). Acknowledging Bourke crime rates are much higher than average, a crime rate of 40% is set initially for this model, but can be varied using the sliders.

Community Program Funding / Resources

Community Program Funding and Resources means money, facilities and people to develop and support the running of programs such as enhancing employability through mentorship and training, recreational sports and clubs, and volunteering opportunities to give back to the community. As engagement levels in the community programs increase, the levels of crime decrease. The slider can be moved to increase or decrease funding levels to view the impact on youth registrations into the community programs.

Observations

Ideally the simulations should show that an increase in police funding reduces crime rates over time, allowing for more youth committing crimes to be convicted and subsequently rehabilitated, therefore decreasing the overall levels of youth at risk.

A portion of those youth still at risk will move to the youth not at risk category through increased funding of safe houses (allowing a space for them to get out of the negative behaviour loop and away), whom them may consider registering into the community engagement programs. An increase in funding in community engagement programs will see more youth become more constructive members of the community, and that may in turn encourage youth at risk to seek out these programs as well by way of social and sub-cultural influences.

Clone of Justice & Community Support Investment and the Impacts on Bourke Youth Population

Hamza Razi

Marketing Models