Marketing Models

These models and simulations have been tagged “Marketing”.

 The model simulates youth crime and program that has impacted on the levels of crime committed.
The model simulates youth crime and program that has impacted on the levels of crime committed.

Simple customer growth stock and flow model that considers the impact of referrals, conversion rate and market size.
Simple customer growth stock and flow model that considers the impact of referrals, conversion rate and market size.
Stock and flow model to capture relationship between different factors that impact store demo performance
Stock and flow model to capture relationship between different factors that impact store demo performance
Stock and flow model to capture relationship between different factors that impact store demo performance
Stock and flow model to capture relationship between different factors that impact store demo performance
A basic production model showing negative and positive loops, often called a balancing model. Thanks  Gene.
A basic production model showing negative and positive loops, often called a balancing model.
Thanks
Gene.
    Model Explanation:   This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW.  The model also adds in the variable of funding for safe houses. With a high rate of domestic violen

Model Explanation:

This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW. 
The model also adds in the variable of funding for safe houses. With a high rate of domestic violence, unfavorable home conditions and other socio-economic factors, many youth roam the streets with no safe place to go, which may lead to negative behaviour patterns.


Assumptions

Youth Population: 700
Total youth population in 2016 for Bourke LGA was 646 (ages 10-29). (Census, 2016) Figures rounded to 700 for purposes of this model simulation. 

Constants:
70% registration and engagement rates for Community funded programs
30% attendance rate for Safe Houses
50% crime conviction rate


Variables

Positive and Negative Influences

The model shows a number of key variables that lead youth to become more vunerable to commit a crime (such as alienation, coming from households with domestic violence, boredom and socio-economic disadvantages such as low income), as well as the variables that enhance the youth's likelihood to be a contributing member of the community (developing trusted relationships and connections with others, and having a sense of self worth, purpose and pride in the community). These factors (positive and negative) are aggregated to a single rate of 50% each for the purposes of the simulation, however each individual situation would be unique.  

Police Funding / Resources

Police funding and resources means the number of active police officers attending to criminal activities, as well as prevention tactics and education programs to reduce negative behaviour. The slider can be moved to increase or decrease policing levels to view the impact on conviction rates. Current policing levels are approx 40 police to a population of under 3000 in Bourke.

Crime Rate

Youth crime rates in Australia were 3.33% (2016). Acknowledging Bourke crime rates are much higher than average, a crime rate of 40% is set initially for this model, but can be varied using the sliders. 


Community Program Funding / Resources

Community Program Funding and Resources means money, facilities and people to develop and support the running of programs such as enhancing employability through mentorship and training, recreational sports and clubs, and volunteering opportunities to give back to the community. As engagement levels in the community programs increase, the levels of crime decrease. The slider can be moved to increase or decrease funding levels to view the impact on youth registrations into the community programs.

Observations

Ideally the simulations should show that an increase in police funding reduces crime rates over time, allowing for more youth committing crimes to be convicted and subsequently rehabilitated, therefore decreasing the overall levels of youth at risk.

A portion of those youth still at risk will move to the youth not at risk category through increased funding of safe houses (allowing a space for them to get out of the negative behaviour loop and away), whom them may consider registering into the community engagement programs. An increase in funding in community engagement programs will see more youth become more constructive members of the community, and that may in turn encourage youth at risk to seek out these programs as well by way of social and sub-cultural influences.

<!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} --> <!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} --> <!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} -->
This is an early version of a CLD I have done that explains how my business coaching and consulting works.
This is an early version of a CLD I have done that explains how my business coaching and consulting works.
    Model Explanation:   This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW.  The model also adds in the variable of funding for safe houses. With a high rate of domestic violen

Model Explanation:

This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW. 
The model also adds in the variable of funding for safe houses. With a high rate of domestic violence, unfavorable home conditions and other socio-economic factors, many youth roam the streets with no safe place to go, which may lead to negative behaviour patterns.


Assumptions

Youth Population: 700
Total youth population in 2016 for Bourke LGA was 646 (ages 10-29). (Census, 2016) Figures rounded to 700 for purposes of this model simulation. 

Constants:
70% registration and engagement rates for Community funded programs
30% attendance rate for Safe Houses
50% crime conviction rate


Variables

Positive and Negative Influences

The model shows a number of key variables that lead youth to become more vunerable to commit a crime (such as alienation, coming from households with domestic violence, boredom and socio-economic disadvantages such as low income), as well as the variables that enhance the youth's likelihood to be a contributing member of the community (developing trusted relationships and connections with others, and having a sense of self worth, purpose and pride in the community). These factors (positive and negative) are aggregated to a single rate of 50% each for the purposes of the simulation, however each individual situation would be unique.  

Police Funding / Resources

Police funding and resources means the number of active police officers attending to criminal activities, as well as prevention tactics and education programs to reduce negative behaviour. The slider can be moved to increase or decrease policing levels to view the impact on conviction rates. Current policing levels are approx 40 police to a population of under 3000 in Bourke.

Crime Rate

Youth crime rates in Australia were 3.33% (2016). Acknowledging Bourke crime rates are much higher than average, a crime rate of 40% is set initially for this model, but can be varied using the sliders. 


Community Program Funding / Resources

Community Program Funding and Resources means money, facilities and people to develop and support the running of programs such as enhancing employability through mentorship and training, recreational sports and clubs, and volunteering opportunities to give back to the community. As engagement levels in the community programs increase, the levels of crime decrease. The slider can be moved to increase or decrease funding levels to view the impact on youth registrations into the community programs.

Observations

Ideally the simulations should show that an increase in police funding reduces crime rates over time, allowing for more youth committing crimes to be convicted and subsequently rehabilitated, therefore decreasing the overall levels of youth at risk.

A portion of those youth still at risk will move to the youth not at risk category through increased funding of safe houses (allowing a space for them to get out of the negative behaviour loop and away), whom them may consider registering into the community engagement programs. An increase in funding in community engagement programs will see more youth become more constructive members of the community, and that may in turn encourage youth at risk to seek out these programs as well by way of social and sub-cultural influences.

<!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} --> <!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} --> <!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} -->
Free to air TV channels mostly receive income from sales of advertising. Advertising inventory gains value from TV channel ratings, that are created by high quality content. High quality content is created with investments and content promotion increases content awareness, thus increases TV channel
Free to air TV channels mostly receive income from sales of advertising. Advertising inventory gains value from TV channel ratings, that are created by high quality content. High quality content is created with investments and content promotion increases content awareness, thus increases TV channel appeal.
Advertising and promotion inventories share same space that is left after program is set up.
More over marketing has targets to increase TV channel appeal.
Sales department has targets to increase sales.
To make things more complicated program promos can be sold to have promotions.

What interactions arise in this situation?
What effects what?
Where do we have management point?

Situation and questions gave impulse for following CLD.
    Model Explanation:   This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW.  The model also adds in the variable of funding for safe houses. With a high rate of domestic violen

Model Explanation:

This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW. 
The model also adds in the variable of funding for safe houses. With a high rate of domestic violence, unfavorable home conditions and other socio-economic factors, many youth roam the streets with no safe place to go, which may lead to negative behaviour patterns.


Assumptions

Youth Population: 700
Total youth population in 2016 for Bourke LGA was 646 (ages 10-29). (Census, 2016) Figures rounded to 700 for purposes of this model simulation. 

Constants:
70% registration and engagement rates for Community funded programs
30% attendance rate for Safe Houses
50% crime conviction rate


Variables

Positive and Negative Influences

The model shows a number of key variables that lead youth to become more vunerable to commit a crime (such as alienation, coming from households with domestic violence, boredom and socio-economic disadvantages such as low income), as well as the variables that enhance the youth's likelihood to be a contributing member of the community (developing trusted relationships and connections with others, and having a sense of self worth, purpose and pride in the community). These factors (positive and negative) are aggregated to a single rate of 50% each for the purposes of the simulation, however each individual situation would be unique.  

Police Funding / Resources

Police funding and resources means the number of active police officers attending to criminal activities, as well as prevention tactics and education programs to reduce negative behaviour. The slider can be moved to increase or decrease policing levels to view the impact on conviction rates. Current policing levels are approx 40 police to a population of under 3000 in Bourke.

Crime Rate

Youth crime rates in Australia were 3.33% (2016). Acknowledging Bourke crime rates are much higher than average, a crime rate of 40% is set initially for this model, but can be varied using the sliders. 


Community Program Funding / Resources

Community Program Funding and Resources means money, facilities and people to develop and support the running of programs such as enhancing employability through mentorship and training, recreational sports and clubs, and volunteering opportunities to give back to the community. As engagement levels in the community programs increase, the levels of crime decrease. The slider can be moved to increase or decrease funding levels to view the impact on youth registrations into the community programs.

Observations

Ideally the simulations should show that an increase in police funding reduces crime rates over time, allowing for more youth committing crimes to be convicted and subsequently rehabilitated, therefore decreasing the overall levels of youth at risk.

A portion of those youth still at risk will move to the youth not at risk category through increased funding of safe houses (allowing a space for them to get out of the negative behaviour loop and away), whom them may consider registering into the community engagement programs. An increase in funding in community engagement programs will see more youth become more constructive members of the community, and that may in turn encourage youth at risk to seek out these programs as well by way of social and sub-cultural influences.

<!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} --> <!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} --> <!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} -->
Simple model from the week 10 lecture​. Please ignore.
Simple model from the week 10 lecture​. Please ignore.
Simple customer growth stock and flow model that considers the impact of referrals, conversion rate and market size.
Simple customer growth stock and flow model that considers the impact of referrals, conversion rate and market size.
    Model Explanation:   This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW.  The model also adds in the variable of funding for safe houses. With a high rate of domestic violen

Model Explanation:

This system dynamics model visualises the impact on investment into policing and community engagement resources on the crime rates within the youth population of Bourke, NSW. 
The model also adds in the variable of funding for safe houses. With a high rate of domestic violence, unfavorable home conditions and other socio-economic factors, many youth roam the streets with no safe place to go, which may lead to negative behaviour patterns.


Assumptions

Youth Population: 700
Total youth population in 2016 for Bourke LGA was 646 (ages 10-29). (Census, 2016) Figures rounded to 700 for purposes of this model simulation. 

Constants:
70% registration and engagement rates for Community funded programs
30% attendance rate for Safe Houses
50% crime conviction rate


Variables

Positive and Negative Influences

The model shows a number of key variables that lead youth to become more vunerable to commit a crime (such as alienation, coming from households with domestic violence, boredom and socio-economic disadvantages such as low income), as well as the variables that enhance the youth's likelihood to be a contributing member of the community (developing trusted relationships and connections with others, and having a sense of self worth, purpose and pride in the community). These factors (positive and negative) are aggregated to a single rate of 50% each for the purposes of the simulation, however each individual situation would be unique.  

Police Funding / Resources

Police funding and resources means the number of active police officers attending to criminal activities, as well as prevention tactics and education programs to reduce negative behaviour. The slider can be moved to increase or decrease policing levels to view the impact on conviction rates. Current policing levels are approx 40 police to a population of under 3000 in Bourke.

Crime Rate

Youth crime rates in Australia were 3.33% (2016). Acknowledging Bourke crime rates are much higher than average, a crime rate of 40% is set initially for this model, but can be varied using the sliders. 


Community Program Funding / Resources

Community Program Funding and Resources means money, facilities and people to develop and support the running of programs such as enhancing employability through mentorship and training, recreational sports and clubs, and volunteering opportunities to give back to the community. As engagement levels in the community programs increase, the levels of crime decrease. The slider can be moved to increase or decrease funding levels to view the impact on youth registrations into the community programs.

Observations

Ideally the simulations should show that an increase in police funding reduces crime rates over time, allowing for more youth committing crimes to be convicted and subsequently rehabilitated, therefore decreasing the overall levels of youth at risk.

A portion of those youth still at risk will move to the youth not at risk category through increased funding of safe houses (allowing a space for them to get out of the negative behaviour loop and away), whom them may consider registering into the community engagement programs. An increase in funding in community engagement programs will see more youth become more constructive members of the community, and that may in turn encourage youth at risk to seek out these programs as well by way of social and sub-cultural influences.

<!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} --> <!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} --> <!--table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} @page {margin:.75in .7in .75in .7in; mso-header-margin:.3in; mso-footer-margin:.3in;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:12.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:Calibri, sans-serif; mso-font-charset:0; mso-number-format:General; text-align:general; vertical-align:bottom; border:none; mso-background-source:auto; mso-pattern:auto; mso-protection:locked visible; white-space:nowrap; mso-rotate:0;} -->