Marketing Models

These models and simulations have been tagged “Marketing”.

ABM approach to Bass Model of diffusion with a detractor state.    Still a work in progress.
ABM approach to Bass Model of diffusion with a detractor state.

Still a work in progress.
 HOW A NEW COMMUNITY ENGAGEMENT INITATIVE MAY IMPACT YOUTH
CRIME IN THE TOWN OF BOURKE, NSW 

 MKT563 Assessment 4: 
Kari Steele  

   

  Aim of Simulation:    

 Bourke is a
town in which Youth are involved in high rates of criminal behaviour (Thompson,
2016).  This simulation focuses on how
imple

HOW A NEW COMMUNITY ENGAGEMENT INITATIVE MAY IMPACT YOUTH CRIME IN THE TOWN OF BOURKE, NSW

MKT563 Assessment 4:  Kari Steele 

 

Aim of Simulation: 

Bourke is a town in which Youth are involved in high rates of criminal behaviour (Thompson, 2016).  This simulation focuses on how implementation of a community engagement initiative may impact crime patterns of youths in Bourke.   The specific aim is to assess whether the town should initiate a program such as the Big Brothers Big Sisters Community-Based Mentoring (CBM) (Blueprints for Healthy Youth Development, 2018) program to reduce crime and antisocial behaviour (National Institute of Justice, n.d).  Big Brothers Big Sisters is a community mentoring program which matches a volunteer adult mentor to an at-risk child or adolescent to delay or reduce antisocial behaviours; improve academic success, attitudes and behaviours, peer and family relationships; strength self-concept; and provide social and cultural enrichment (Blueprints for Healthy Youth Development, 2018). 

 

Model Explanation:

An InsightMaker model is used to simulate the influence of Big Brothers Big Sisters Initiative on Criminal Behaviour (leading to 60% juvenile detention rates) with variables including participation rate and also drug and alcohol use.

Assumptions:

1/ ‘Youth’ are defined, for statistical purposes, as those persons between the ages of 15 and 24 (United Nations Department of Economic and Social Affairs, n.d).

2/ Youth population (15 – 24 years) makes up 14.1% of the total population of LGA Bourke which according to the most up-to-date freely available Census data (2008) is 3091 (Australian Bureau of Statistics, 2010).  Therefore, youth population has been calculated as 435 individuals.

3/ Big Brothers Big Sisters Program is assumed to impact LGA Bourke in a similar manner that has been shown in previous studies (Tierney, Grossman, and Resch, 2000) where initiative showed mentored youths in the program were 46% significantly less likely to initiate drug use and 27 percent less likely to initiate alcohol use, compared to control.  They were 32 less likely to have struct someone during the previous 12 months.  Compared to control group, the mentored youths earned higher grades, skipped fewer classes and fewer days of school and felt more competent about doing their schoolwork (non-significant).  Research also found that mentored youths, compared with control counterparts, displayed significantly better relationships with parents.  Emotional support among peers was higher than controls. 

Initial Values:

Youth Population = 435

Criminal Behaviour = 100

40% of youth population who commit a crime are non-convicted

60% of youth population who commit a crime are convicted

20% of youth involved in the Big Brothers Big Sisters Initiative are non-engaged

80% of youth involved in the Big Brothers Big Sisters Initiative are engaged

Variables:

The variables include ‘Participation Rate’ and ‘Drug and Alcohol Usage’.  These variables can be adjusted as these levels may be able to be impacted by other initiatives which the community can assess for introduction; these variables may also change in terms of rate over time.

Interesting Parameters

As can be seen by increasing the rate of participation to 90% we can see juvenile detention rate decreases with engagement (even with the 20% non-engagement of youths involved in program).  By moving the slider to 10% participation however you can see the criminal behaviour increase.   

Conclusion:

From the simulation, we can clearly see that the community of Bourke would benefit in terms of the Big Brothers Big Sisters Initiative decreasing criminal behaviour in youths (15 – 24 years of age) over a 5-year timeframe.  Further investigation regarding expenditure and logistics to implement such a program is warranted based on the simulation of impact.

 

References:

Australian Bureau of Statistics.  (2010).  Census Data for Bourke LGA.  Retrieved from www.abs.gov.au/AUSSTATS/abs@.nsf/Previousproducts/LGA11150Population/People12002-2006?opendocument&tabname=Summary&prodno=LGA11150&issue=2002-2006

 

Blueprints for Healthy Youth Development.  (2018).  Big Brothers Big Sisters of America Blueprints Program Rating: Promising, viewed 26 May 2018, <www.blueprintsprograms.com/evaluation-abstract/big-brothers-big-sisters-of-america>

 

National Institute of Justice.  (n.d.).  Program Profile: Big Brothers Big Sisters (BBBS) Community-Based Mentoring (CBM) Program, viewed 26th May 2018, <https://www.crimesolutions.gov/ProgramDetails.aspx?ID=112>

 

Tierney, J.P., Grossman, J.B., and Resch, N.L. (2000). Making a Difference: An Impact Study of Big Brothers/Big Sisters. Philadelphia, Pa.: Public/Private Ventures.
http://ppv.issuelab.org/resource/making_a_difference_an_impact_study_of_big_brothersbig_sisters_re_issue_of_1995_study

 

Thompson, G. (2016) Backing Bourke: How a radical new approach is saving young people from a life of crimeRetrieved from < www.abc.net.au/news/2016-09-19/four-corners-bourkes-experiment-in-justice-reinvestment/7855114>

 

United Nations Department of Economic and Social Affairs (UNDESA).  (n.d.).  Definition of Youth, viewed 24th May 2018, www.un.org/esa/socdev/documents/youth/fact-sheets/youth-definition.pdf

The need to spend time doing chargeable work, in balance and/or conflict with the need to spend time doing marketing to ensure a continuing workload into the future.
The need to spend time doing chargeable work, in balance and/or conflict with the need to spend time doing marketing to ensure a continuing workload into the future.
ABM approach to Bass Model of diffusion with a detractor state.    Still a work in progress.
ABM approach to Bass Model of diffusion with a detractor state.

Still a work in progress.
Our first simulation shows the diffusion of innovation. We added a slider and button to run the simulation
Our first simulation shows the diffusion of innovation. We added a slider and button to run the simulation
The need to spend time doing chargeable work, in balance and/or conflict with the need to spend time doing marketing to ensure a continuing workload into the future.
The need to spend time doing chargeable work, in balance and/or conflict with the need to spend time doing marketing to ensure a continuing workload into the future.
My first Insight Maker experiment. A straightforward model in which we start with a fixed number of prospects, convert them into customers, then lose some who become former customers.
My first Insight Maker experiment. A straightforward model in which we start with a fixed number of prospects, convert them into customers, then lose some who become former customers.
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This model is looking at the youth in the town of Bourke, in NSW Australia. It has been designed to look at the impacts that the police force and community engagement can have on the youth in Bourke, specifically in relation to the crime rates within the town and what factors impact on this, including unemployment and drug and alcohol use.

 

Assumptions:

<!--[if !supportLists]-->-       <!--[endif]-->Total youth in Bourke = 25,000

<!--[if !supportLists]-->-       <!--[endif]-->Currently in Jail = 15,500

<!--[if !supportLists]-->-       <!--[endif]-->Currently in rehabilitation = 6,500

<!--[if !supportLists]-->-       <!--[endif]-->Youth who participate in a Community program and complete it = 75%

<!--[if !supportLists]-->-       <!--[endif]-->Youth with antisocial behaviour = 2,000

<!--[if !supportLists]-->-       <!--[endif]-->Youth with drug and alcohol problems = 6,500

<!--[if !supportLists]-->-       <!--[endif]-->Unemployment = 10,000

<!--[if !supportLists]-->-       <!--[endif]-->Youth placed into rehab due to drugs = 1,500

  

The youth in Bourke enter into a community program, and 75% of youth complete the program and return to the total youth. The 25% that do not complete become disengaged and wind up in jail. They complete a rehabilitation program and return to the community after 6 months. Youth with unemployment are impacted by drug and alcohol use and they are either detected by the police and placed into the rehabilitation program, or they are not detected and continue on a cycle of unemployment and drug and alcohol use.

 

The Government funding goes into the community programs and into the jail. The police force impacts on the disengaged youth entering into jail, the youth who become rehabilitated and detecting the drug and alcohol use of the youth.

 

There are two graphs in particular that are called out in this model. They are:

<!--[if !supportLists]-->1)   <!--[endif]-->Youth in Jail and Disengagement

<!--[if !supportLists]-->2)   <!--[endif]-->Youth in the Community Program and Youth Completing the Program

 

When looking at graph number one with the sliders on 100 Police Staff Members and $50,000 Government Funding you can see that the more youth that complete the program, the less youth there are in jail. We can identify that the completion of the program decreases the amount of youth in jail.

 

When these sliders are decreased to their lowest with 5 police staff members and $5,000 of government funding we see that the time it takes for the completion of community programs to be surpass the youth in jail occurs after 11 years as opposed to 7 years in the previous graph.

 

 The second graph identifies when the sliders are at their highest the delay and time it takes to engage the youth in the rehabilitation program vs. the youth in the community program, and that the youth entering into the programs and completing match up to one another. When the sliders are at there lowest the rehabilitation sits much lower at all times and the time taken to increase the amount of youth completing the program is substantially longer.

Overall this model stimulates the importance on not only the police force and government funding, but the two working alongside one another for optimum results for the youth in Bourke. 

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Work in progress on a model for customer dynamics :-)
Work in progress on a model for customer dynamics :-)
12 months ago
The need to spend time doing chargeable work, in balance and/or conflict with the need to spend time doing marketing to ensure a continuing workload into the future.
The need to spend time doing chargeable work, in balance and/or conflict with the need to spend time doing marketing to ensure a continuing workload into the future.