to be updated

This simple model describes how potential customers are converted into customers through advertising and word of mouth.

Summary of several articles on social marketing

Simple customer growth stock and flow model that considers the impact of referrals, conversion rate and market size.

Conceptual Model of Semantic Search Query from Google Analytics data.

This is a model developed with Sarah's and Duncan's help on the 16/5/2017

Model Explanation

This complex system model visualizes relationships between the investment on police and community and the change of youth crime rate in Bourke, NSW.

 

Assumptions

Total number of youth population (aged 13 – 19 years old) in Bourke: 1,000

 

80% of Bourke youth population are assumed to behave negatively.

50% of alienated teenagers are assumed to breach of law or rules.

70% of alienated youth who breach of law or rules will be arrested by police.

60% of teenagers arrested are assumed to be convicted and detained.

40% of teenagers arrested are assumed not to be convicted and detained.

70% of teenagers detained are assumed to participate in juvenile community programs after being released.

70% of teenagers participated in community programs will rehabilitate.

 

Variables

Drugs & Alcohol, Domestic violence, Long-term unemployment

Police expenses

Community funding

 

Conclusion

It can be seen that the number of alienated youth and the crime rate will decline over time when investing more on police and juvenile community programs.

A very simple Bass model adopted from the Insight maker page

在提升銷售業績的過程中,

A basic production model showing negative and positive loops, often called a balancing model.
Thanks
Gene.

A very simple Bass model for teaching purposes

This is a model developed with Sarah's and Duncan's help on the 16/5/2017

Assuming there are only product A & B in the market (On the diagram, change the value of the transition "Choose C" into zero - as if Product C did not exist), there is a certain level of acceptance of product A and/or B. In this model, product B is less preferred than Product A. When Product C is introduced into the market (on the diagram, change the value of the transition "Choose C" into a positive value (Since it is a probability, the value should be within 0 & 1 range only). With this introduction, you will see that Product B is replaced almost totally by Product C. This is called "decoy effect' in marketing.

Stock and flow model to capture relationship between different factors that impact store demo performance

ABM approach to Bass Model of diffusion with a detractor state.

This is a model developed with Sarah's and Duncan's help on the 16/5/2017

My first Insight Maker experiment. A straightforward model in which we start with a fixed number of prospects, convert them into customers, then lose some who become former customers.

A very simple Bass model developed today

Free to air TV channels mostly receive income from sales of advertising. Advertising inventory gains value from TV channel ratings, that are created by high quality content. High quality content is created with investments and content promotion increases content awareness, thus increases TV channel appeal.
Advertising and promotion inventories share same space that is left after program is set up.
More over marketing has targets to increase TV channel appeal.