Consumer Dynamics Master
My first attempt mess Bourkes Youth Crime Initiative
BOURKE Crime vs. Engagement
The following insight indicates the level of crime in the town of Bourke in correlation to the levels of Police and Community Engagement. The model demonstrates how different variables throughout the community can improve the overall crime rate.
Police Expenditure is a major variable in this situation as investing in more police officers will increase the chances of convicting the youth population and placing them in juvenile detention. Additionally, placing an emphasis on police activity will make kids less inclined to commit crimes.
However, our goal is to prevent the youth from wanting to commit crime in the first place. One of the major factors in regards to the high crime rate of the town is due to the lack of activities for the minors to engage in. Providing an Engagement Program is key to keeping kids preoccupied and focused on productive activities. Various clubs will be included in the program depending on the interests of the kids. Since football is a popular activity throughout the community, investing in a Football Club is a wise decision. This club will play a key role in reducing the amount of boredom within the youth population and leave them less inclined to cause mischief.
The insight demonstrates how the motivation to commit crime is reduced when the level of boredom is low and there are activities to engage in. In this scenario, the more engaged the youth is, the more likely they are to continue down this positive path and simply return home after the activity is over (Labeled "Darren") and not commit crimes.
Observing the model, it is evident that Community engagement programs play a significant role in keeping crime to a minimum. The value slider gives you the option to examine the crime rate when police activity is high and engagement program is low & vice versa. The simulation indicates that crime is consistently lower when there is a high concentration on community engagement. Incorporating the data included in the model to resolve the crime problem in Bourke; there should be heavy investment in Engagement Programs while keeping a moderate level of police active at all times to ensure punishment for the youth who commit crime despite the programs.
Marketing and Financing
Bass model Very simple demo
Simple Bass Model
Top Marketing Ideas for Event Promotions 2019
Are you thinking about organizing an event this season? To be honest, even if you manage to pull off a breath-taking B2B event, without enough attendees, it will be written in history as a flop. Therefore, while planning to make your event a blockbuster, you also need to invest both your time and money on promoting it enough to sell every single ticket. In addition, this arrangement will have a substantial impact on your future sales and the popularity of your online B2B marketplace.
Though we won’t deny the fact that promotions do take time and effort, you can’t ignore it. If you are too caught up with making arrangements and can’t think of any marketing ideas for your B2B event promotion, there’s nothing to worry about. Take a look at our short and useful guide that highlights five of the best marketing ideas for B2B event promotions.Top Five Marketing Ideas for B2B Events Promotions
The marketing ideas we are about to share are perfect in helping you promote your event. You can use some or all of them according to the niche as well as your budget.1. Run Geo-Targeted Search and Social Ads
Geo-targeting is an effective way to promote your event to a specific segment of the population. With the help of critical hashtags, you can attract an audience from all major social media platforms. To enhance your reach and performance, you can always boost these posts by running paid ads. Major social media platforms that you can use for geo-targeted ads are;
Note: If you plan on hosting a B2B trade show, LinkedIn is the ideal social media marketing platform you utilize.2. Create an Event on Facebook and Promote It
Thanks to Facebook, you can create an event page that can be used to share news, updates, and pictures related to your upcoming event. In addition, you can invite everyone in your friend’s list to this event page. Your friends have a choice of selecting whether or not they plan on coming. In addition, they can also invite their friends, and the circle goes on.
Once you have an active event page, you can share the link on groups, your business page, and even on your profile. If that isn’t enough, you can also invest in boosting this event to increase your reach in no time.3. Content Marketing
Content marketing is an effective digital marketing technique being used in a B2B environment. If you want to promote your B2B brand so businesses could know that you are hosting the upcoming event, all you have to do is create content and promote it. You can write blogs, create videos, upload a podcast, or even feature a banner on your official site to tell your visitors more about the trade event.
Though this strategy takes a lot of time, you can go with it with minimal to zero budget and generate positive outcomes.Wrap Up
Hosting a B2B trade event is a great idea. Such events can improve the popularity and credibility of your brand in the industry. In addition, this brand awareness can help you generate quality leads, which can convert into future clients. So which, strategy are you going to start with?
Adoption Rate BASS Model
Teaching model of production and balanced loop
Code A Web
A Guide to Marketing Your CBD Business
The list of physical conditions that CBD is said to treat is quite extensive, from mood, cancer, inflammation and pain. Some celebrities have even gone on to start their own CBD businesses after some, including Michael J. Fox and Morgan Freeman, shared their encounters with the substance.
With the rest of the marijuana industry, this compound, which is referred to as Cannabidiol in full, has been in the political limelight for years. The substance is still subjected to the same scrutiny as marijuana, even though the psychoactive compound THC is not present in all CBD products. Even as the compounds legal status hangs in the balance, the creation of and demand for CBD products such as edibles, vape pens and topicals continues to grow.
This market sector is expected to grow to 60 billion dollars in value by the year 2024, and dispensaries, head shops and savvy entrepreneurs have already tossed their hat into the ring. The time to rake in some profits, while also helping those who are in need, is now for anyone who wishes to get in on the action.
CBD Products Marketing Tips
Familiarize Yourself with Your Products As Well As The Market
You know that the FDA is closely monitoring your marketing information if you have some information about this industry or own a dispensary. To ensure that you don’t get into trouble with the agency that is clearly operating in the past, take the time to find out more about the laws governing the industry.
Put some work into educating yourself, your workers and everyone else you know about this substance. Find out more about the products, the research and the relevant jargon. A large group of individuals, including medical marijuana users, don’t know the definition of CBD let alone how they can get their hands on some. Spread the word, even if you are simply educating your customers about high CBD content strains.
Educate people about non-psychoactive CBD products as well. Any potential buyers who have had unpleasant encounters in the past, those who have to work and seniors among others may not want to get high. For those looking to enjoy the health benefits of the substance, suggesting CBD products such as bath products, patches and topicals, including lotions, might be more acceptable. No marketing pitch will outperform your efforts of informing them with compassion and confidence.
Pursue Natural Growth
It might be worthwhile for you to use the internet when looking to establish your own operation in the community, whether through social circles or a business entity. You should expect to encounter a few hurdles, before you can get a polished ad of your latest CBD product out there, since it is still linked with marijuana.
If your ad is turned down by some of the largest online advertisers, such as Instagram, Facebook and Google don’t be surprised; they have strict guidelines on what is deemed to be appropriate material for paid advertising.
Ensure that you have a nice cannabis web design similar to those from Greens Canna Care and that it is optimized properly to make up for the possible lack of advertising material. Ensure that your site is full of great content, user-friendly, and fast to demonstrate to potential customer that you are running a genuine operation. Optimize and keep your website up to date as SEO will be the foundation of your operation online.
Take Advantage Of The Power Of Social Media
Many business entities do not see how social media platforms, including Twitter and Facebook, can help their cause, even though everyone loves memes and puppy images. A well crafted dose of social media genius can help even the most bland service providers and businesses. It is all about your brand, and community.
Frequently sharing and retweeting pictures and blog posts with minimal engagement with the target audience won’t help you, because to have a successful social media campaign for a CBD business you need to create a perfect balance. Take a moment to answer some important questions: Who on social media are you following? What is your reason for following them? What about them interests you? What are users discussing or engaging them about?
You may be following them so as to learn about new products, acquire valuable information or simply because their posts are inspiring. There should be a reason, that’;s the main takeaway. Don’t post anything for the sake of posting; come up with content that is relevant to the target audience as well as the business. Don’t get sucked into an obsession about conversions, retweets and likes, try to keep things fresh and interesting without making every post about promoting your CBD product.
Consider Using Influencer Marketing, But Be Careful
If you have the appetite for some risk, you can market your CBD products through other complicated means other than social media, SEO and web design.
You can get social influencers, bloggers and popular Instagram celebrities to post about your products; something that most CBD businesses are now doing. It is however important to note that these strategies may fail, or generate a minimal return, as they tend to be quite risky. If you are considering using influencer marketing, find out more about what you are about to get into prior to that Venmo exchange as it might be quite costly to hire some digital celebrities.