MKT563 | Ashleigh Summers
Student ID: 11719557
Assignment Four | Big Data & Marketing Analytics
Introduction
The
town of Bourke is located approximately north-west of New South Wales in
Australia, set on the banks of the Darling River.
According
to the 2016 Census QuickStats report from the Australian Bureau of Statistics
(ABS), there were 2,634 people in the local government area (LGA) of Bourke.
This including, 49.5% were male, and 50.5% female. Aboriginal and Torres Strait
Islander people made up 31.5% of the population.
The
LGA of Bourke provides many schools for preschool children, primary and high
school students. According to the (ABS) education report, 46.9% of children are
educated, and 53.1% are uneducated. The Bourke–Walgett school of distance
education offers exemplary education programs which allows preschool to year 12
children to be schooled from home.
Labelled
the ‘most dangerous in world’ the town of Bourke has built a horrific
reputation when it comes to crime and youth related crime. According to The
Sydney Morning Herald, since 2013 the town of Bourke have been focused on
improving the incarceration rates and improve prospects of their Aboriginal
inhabitants.
Aboriginal
leaders including, Indigenous leader Alistair Ferguson, in 2013 partnered with
an independent group, Just Rienvest NSW, who advocates for the reallocation of
public funds from prisons to early intervention programs to prevent youth crime.
A
report assessment by KPMG in 2018 found the new approach had saved $3.1million
in 2017 alone. From here, Police began involved in employment strategies for
youth to prevent idleness that leads to crime.
This
focus has since moved from law and order of youth behaviour to the social and
economic decisions that motivate these children to begin with. Since this
change and extra support from the Aboriginal community, the crime rate in
Bourke began to drop.
The Model
The
model is designed to identify the key indicators of crime in Bourke town and
how it is linked with the Youth education/Drop outs. The model is further
developed to identify the crime rate from school dropouts with a break up of
repeated crime history details. Later, the model is strengthened by identifying
the development areas to reduce the crime numbers. The major programs
considered are Back to school and employment opportunities which are backed up
by community funds. Finally, the result is indicated of reduction in crime rate
by providing the opportunities to youth at all stages.
Assumptions
- Bourke town population 1000
- Youth population is assumed at 30% out of
total population.
- Youth
are either employed or unemployed.
- Further
the population is divided into 2 main categories: Adult and Youth
population.
- The
model is represented by taking stocks, variables and flows/transitions to
connect.
- The list of stocks and variables are
represented as follows:
Stocks
- Bourke
Population
- Adult
Population
- Youth
population
- Educated
population in youth segment
- Dropouts in
youth segment
- Unemployed in
educated segment
- Crime
population from Dropout segment
- Crime
population from Offender segment
- Convicted
- Repeat crime
from the convicted
- New crime
- Released
youth from detained
- Community
programs for youth
- Employment
(opportunities program)
- Educated
(Back to school program)
Variables
The
Crime and Community Funds support are the variables created to show the impact
on the stocks
- Crime commits
- Crime Rate
- Community
funds
Conclusion
The
model is created to show the importance of the Community fund support to Bourke
youth by providing the employment opportunities and back to school program to
reduce the crime and help the youth to build the better future.
References
ABS, A. B. (2016). Bourke, NSW. Retrieved from Australian
Bureau of Statistics, ABS:
https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/LGA11150?opendocument
Alexander, H. (2019, May 29). How NSW town labelled 'most dangerous in world'
changed its destiny. Retrieved from The Sydney Morning Herald :
https://www.smh.com.au/national/nsw/how-nsw-town-labelled-most-dangerous-in-world-changed-its-destiny-20190527-p51ri6.html
Bourke, V. (2020). Visit Bourke. Retrieved from Visit Bourke :
http://www.visitbourke.com.au/
Education, N. D. (2020). Learning from home. Retrieved from
Bourke-Walgett School of Distance Education:
https://bourkewalg-d.schools.nsw.gov.au/learning-at-our-school/learning-from-home.html
KPMG. (2016). Unlocking
the Future, Maranguka Justice Reinvestment Project in Bourke, Preliminary
Assessment. NSW: KPMG.
KPMG. (2018). Maranguka
Justice Reinvestment Project, Impact Assessment. NSW: KMPG; Just
Reinvet NSW, Maranguka Community Hub. Retrieved from
https://www.justreinvest.org.au/wp-content/uploads/2018/11/Maranguka-Justice-Reinvestment-Project-KPMG-Impact-Assessment-FINAL-REPORT.pdf
NSW, J. R. (2020). KPMG Report shows changes in Bourke had economic
impact of $3.1m in 2017 & estimates $7m additional over 5 years. Retrieved
from Just Reinvest NSW: https://www.justreinvest.org.au/landmark-report-demonstrates-economic-impact-of-3-1-million-in-2017-and-estimates-additional-impact-of-7-million-over-five-years-through-justice-reinvestment-in-bourke/