MKT563 | Ashleigh Summers
Student ID: 11719557
Assignment Four | Big Data & Marketing Analytics
Introduction
The town of Bourke is located approximately north-west of New South Wales in Australia, set on the banks of the Darling River.
According to the 2016 Census QuickStats report from the Australian Bureau of Statistics (ABS), there were 2,634 people in the local government area (LGA) of Bourke. This including, 49.5% were male, and 50.5% female. Aboriginal and Torres Strait Islander people made up 31.5% of the population.
The LGA of Bourke provides many schools for preschool children, primary and high school students. According to the (ABS) education report, 46.9% of children are educated, and 53.1% are uneducated. The Bourke–Walgett school of distance education offers exemplary education programs which allows preschool to year 12 children to be schooled from home.
Labelled the ‘most dangerous in world’ the town of Bourke has built a horrific reputation when it comes to crime and youth related crime. According to The Sydney Morning Herald, since 2013 the town of Bourke have been focused on improving the incarceration rates and improve prospects of their Aboriginal inhabitants.
Aboriginal leaders including, Indigenous leader Alistair Ferguson, in 2013 partnered with an independent group, Just Rienvest NSW, who advocates for the reallocation of public funds from prisons to early intervention programs to prevent youth crime.
A report assessment by KPMG in 2018 found the new approach had saved $3.1million in 2017 alone. From here, Police began involved in employment strategies for youth to prevent idleness that leads to crime.
This focus has since moved from law and order of youth behaviour to the social and economic decisions that motivate these children to begin with. Since this change and extra support from the Aboriginal community, the crime rate in Bourke began to drop.
The Model
The model is designed to identify the key indicators of crime in Bourke town and how it is linked with the Youth education/Drop outs. The model is further developed to identify the crime rate from school dropouts with a break up of repeated crime history details. Later, the model is strengthened by identifying the development areas to reduce the crime numbers. The major programs considered are Back to school and employment opportunities which are backed up by community funds. Finally, the result is indicated of reduction in crime rate by providing the opportunities to youth at all stages.
Assumptions
- Bourke town population 1000
- Youth population is assumed at 30% out of total population.
- Youth are either employed or unemployed.
- Further the population is divided into 2 main categories: Adult and Youth population.
- The model is represented by taking stocks, variables and flows/transitions to connect.
- The list of stocks and variables are represented as follows:
Stocks
- Bourke Population
- Adult Population
- Youth population
- Educated population in youth segment
- Dropouts in youth segment
- Unemployed in educated segment
- Crime population from Dropout segment
- Crime population from Offender segment
- Convicted
- Repeat crime from the convicted
- New crime
- Released youth from detained
- Community programs for youth
- Employment (opportunities program)
- Educated (Back to school program)
Variables
The Crime and Community Funds support are the variables created to show the impact on the stocks
- Crime commits
- Crime Rate
- Community funds
Conclusion
The model is created to show the importance of the Community fund support to Bourke youth by providing the employment opportunities and back to school program to reduce the crime and help the youth to build the better future.
References
ABS, A. B. (2016). Bourke, NSW. Retrieved from Australian Bureau of Statistics, ABS: https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/LGA11150?opendocument
Alexander, H. (2019, May 29). How NSW town labelled 'most dangerous in world' changed its destiny. Retrieved from The Sydney Morning Herald : https://www.smh.com.au/national/nsw/how-nsw-town-labelled-most-dangerous-in-world-changed-its-destiny-20190527-p51ri6.html
Bourke, V. (2020). Visit Bourke. Retrieved from Visit Bourke : http://www.visitbourke.com.au/
Education, N. D. (2020). Learning from home. Retrieved from Bourke-Walgett School of Distance Education: https://bourkewalg-d.schools.nsw.gov.au/learning-at-our-school/learning-from-home.html
KPMG. (2016). Unlocking the Future, Maranguka Justice Reinvestment Project in Bourke, Preliminary Assessment. NSW: KPMG.
KPMG. (2018). Maranguka Justice Reinvestment Project, Impact Assessment. NSW: KMPG; Just Reinvet NSW, Maranguka Community Hub. Retrieved from https://www.justreinvest.org.au/wp-content/uploads/2018/11/Maranguka-Justice-Reinvestment-Project-KPMG-Impact-Assessment-FINAL-REPORT.pdf
NSW, J. R. (2020). KPMG Report shows changes in Bourke had economic impact of $3.1m in 2017 & estimates $7m additional over 5 years. Retrieved from Just Reinvest NSW: https://www.justreinvest.org.au/landmark-report-demonstrates-economic-impact-of-3-1-million-in-2017-and-estimates-additional-impact-of-7-million-over-five-years-through-justice-reinvestment-in-bourke/
